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unybrandsAmazon External Marketing Specialist
unybrands is a brand accelerator platform founded in 2020 that acquires, integrates, and scales digital-first consumer brands across multiple categories such as pet care, personal care,…
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About This Role
unybrands is a brand accelerator platform founded in 2020 that acquires, integrates, and scales digital-first consumer brands across multiple categories such as pet care, personal care, home care, and supplements. Operating from headquarters in Miami and offices in New York, London, Berlin, and Shenzhen, the company utilizes a proprietary technology stack to expand brands across marketplaces, direct-to-consumer channels, and retail stores. The organization is currently seeking an Amazon External Marketing…
Job Description
unybrands is a brand accelerator platform founded in 2020 that acquires, integrates, and scales digital-first consumer brands across multiple categories such as pet care, personal care, home care, and supplements. Operating from headquarters in Miami and offices in New York, London, Berlin, and Shenzhen, the company utilizes a proprietary technology stack to expand brands across marketplaces, direct-to-consumer channels, and retail stores. The organization is currently seeking an Amazon External Marketing Specialist to join their team.
This full-time position operates remotely with a primary focus on North American time zones, and the person in the role will report directly to the Director of Paid Acquisition. The Amazon External Marketing Specialist will be responsible for driving qualified external traffic to Amazon properties by managing paid social media advertising, utilizing AI-generated video tools, executing creator programs, and coordinating affiliate networks. This role suits professionals experienced in digital advertising who can handle multi-brand campaign execution, creative iteration, and performance tracking using tools like Amazon Attribution, TikTok Ads Manager, and Meta Ads Manager.
Responsibilities
- Produce short-form video advertisements through AI video tools using approved scripts and claims, regularly updating assets to prevent ad fatigue and submitting them for compliance review.
- Establish and oversee TikTok and Meta advertising accounts and campaigns across various brands while applying Amazon Attribution links.
- Evaluate daily campaign results, shift budgets toward top-performing elements, and pause underperforming advertisements according to established thresholds.
- Contribute to the execution of promotional events like Prime Day, Black Friday, Cyber Monday, and Back-to-School seasons.
- Administer brand participation on affiliate networks including Levanta, Wayward, Partner Boost, and Roundforest by publishing deals, configuring private commissions, and adjusting promotions.
- Interact with influencers and creators through Creator Connections and affiliate networks, handling incoming requests, providing creative briefs, and managing compliance.
- Measure and report primary metrics like spend, click-through rate, cost per click, traffic, sessions, conversions, revenue, and Brand Referral Bonus impact.
- Partner cross-functionally with Brand Managers and creative teams while maintaining organized tracking documents and standard operating procedures.
Requirements
- Minimum of one year of experience working in paid social, affiliate marketing, or external traffic programs that resulted in measurable Amazon impact.
- Hands-on background executing campaigns inside Meta Ads Manager or TikTok Ads Manager.
- Practical experience producing short-form video advertisements, preferably using AI video software.
- Working familiarity with Amazon Attribution and Brand Referral Bonus programs.
- Project management capabilities spanning multiple brands, campaigns, and platforms simultaneously.
- Analytical capability to review reports and convert raw data into actionable steps.
- Understanding of advertising policies enforced by the FTC, Amazon, TikTok, and Meta regarding artificial intelligence content.
Qualifications
- Prior exposure to affiliate or creator networks such as Creator Connections, Levanta, Wayward, Roundforest, and Partner Boost.
- Familiarity with artificial intelligence video programs like Topview, Creatify, Arcads, and editing applications like CapCut.
- Background running advertisements for e-commerce enterprises or Amazon sellers.
- Fundamental asset management, spreadsheet, or basic design skills using programs like Excel and Monday.com.
- Experience working in a startup or managing a multi-brand portfolio.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the role is remote, though work is conducted primarily in North American time zones.
What is the employment type for this role?
This is a full-time position reporting to the Director of Paid Acquisition.
What salary does this position offer?
The salary is not stated in the job posting.
Who does this position report to?
The Amazon External Marketing Specialist reports to the Director of Paid Acquisition.
Sample Interview Questions
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