Remote opportunity at
SummerB2B2C Marketing Lead (Contract)
Summer seeks a contract B2B2C Marketing Lead to design and execute digital campaigns focused on driving resident enrollment in municipal and state programs. This remote position…
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About This Role
Summer seeks a contract B2B2C Marketing Lead to design and execute digital campaigns focused on driving resident enrollment in municipal and state programs. This remote position involves creating go-to-market strategies, managing multi-channel campaigns, and collaborating with government partners. The ideal candidate possesses extensive marketing experience within trust-sensitive sectors, such as government benefits or financial assistance. Responsibilities include building launch plans, analyzing conversion data, and ensuring compliance for all public messaging.
Job Description
Summer seeks a contract B2B2C Marketing Lead to design and execute digital campaigns focused on driving resident enrollment in municipal and state programs. This remote position involves creating go-to-market strategies, managing multi-channel campaigns, and collaborating with government partners.
The ideal candidate possesses extensive marketing experience within trust-sensitive sectors, such as government benefits or financial assistance. Responsibilities include building launch plans, analyzing conversion data, and ensuring compliance for all public messaging.
Responsibilities
- Develop comprehensive go-to-market strategies for city and state program launches
- Design and optimize multi-channel digital campaigns across paid and organic social, search, and creator networks
- Create accessible messaging tailored to distinct resident populations
- Coordinate co-branded campaigns and manage the review process with government partners
- Partner with internal communications teams to plan launch events and media outreach
- Identify and manage local influencers and user spokespeople
- Implement tracking mechanisms to measure enrollment performance by channel and geography
- Submit all public claims through compliance review
Requirements
- Minimum of six years of growth, digital, or B2B2C/B2C marketing experience
- Demonstrated history of increasing participation in government-sponsored benefit programs or similarly sensitive services
- Experience utilizing trusted partner ecosystems and paid media channels like Meta, TikTok, YouTube, and Search
- Ability to analyze conversion pathways and use performance data to adjust campaigns
- Experience briefing, negotiating, and running creator campaigns
- Experience navigating multi-stakeholder approval processes
Qualifications
- Background in fintech, consumer finance, or student loans
- Familiarity with advertising guidelines in regulated consumer industries
- Prior agency or startup experience launching new programs into regional markets
- Established connections with community organizations, higher education institutions, or public sector communications teams
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
This is a contract position with an initial term of three to six months and the option for extension.
Where is the position located?
The role is remote within the United States, with occasional travel required for partner launches and events.
How many hours per week are expected?
The position requires 15 to 25 hours per week, varying based on the project rollout phase.
What is the salary for this position?
The job posting does not specify the salary.
Sample Interview Questions
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