Remote opportunity at
PacasoBrand and Marketing Creative Principal
Pacaso operates a co-ownership platform for luxury second homes, helping buyers enjoy properties across dozens of destinations in the U.S., Mexico, and Europe. The company is…
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About This Role
Pacaso operates a co-ownership platform for luxury second homes, helping buyers enjoy properties across dozens of destinations in the U.S., Mexico, and Europe. The company is hiring a Brand and Marketing Creative Principal to shape how the brand looks, reads, and moves across multiple channels. This position combines hands-on design and art direction with an AI-native operational approach, allowing a small creative team to produce high volumes of content without…
Job Description
Pacaso operates a co-ownership platform for luxury second homes, helping buyers enjoy properties across dozens of destinations in the U.S., Mexico, and Europe. The company is hiring a Brand and Marketing Creative Principal to shape how the brand looks, reads, and moves across multiple channels. This position combines hands-on design and art direction with an AI-native operational approach, allowing a small creative team to produce high volumes of content without sacrificing quality.
The person in this role will plan and execute video shoots, manage owner testimonial programs, oversee property photography standards worldwide, and direct agency partners. Daily responsibilities include building generative AI creative workflows, developing paid marketing assets, maintaining the marketing design system in Figma, and managing production budgets and asset libraries. The ideal candidate blends elevated artistic taste with technical capability, leveraging generative tools to scale content production efficiently while reserving traditional high-end production for hero moments.
Responsibilities
- Plan and direct photo and video shoots featuring owners, founders, influencers, celebrities, and destinations
- Conduct on-camera interviews and oversee video editing into various formats for CTV, YouTube, and social media
- Hire, brief, and manage professional photographers, videographers, editors, and design agencies
- Build and maintain AI creative systems, prompt libraries, and automated workflows for image and video generation
- Manage the end-to-end owner testimonial program and distribute stories across digital channels
- Set and maintain photography and video standards for properties across international locations
- Lead marketing design across launch emails, advertisements, presentation decks, and print materials
- Own asset libraries, licensing agreements, vendor relationships, and production budgets
Requirements
- At least 7 years of professional experience in brand, design, and creative work
- Minimum of 2 years of experience in a lead role either in-house or at an agency
Qualifications
- Portfolio demonstrating premium work across identity, digital, print, video, and campaigns
- Demonstrated experience building and maintaining a design system
Core Skills
Benefits
- Competitive base salary
- Meaningful equity through restricted stock units
- Discretionary time off
- Premium medical, dental, and vision coverage for employees and families
- Sponsored memberships to One Medical, Peloton, and WellHub
- 401(k) retirement plan
- Paid parental leave for primary and secondary caregivers
- Home office stipend along with monthly internet and cell phone reimbursement
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies a remote status for this role, along with a home office stipend and connectivity reimbursements.
What is the employment type?
The position is full-time.
What is the salary for this role?
The source posting states compensation is around $140k with equity (RSUs).
What experience is required to apply?
Applicants must have at least seven years of experience in brand, design, and creative work, including a minimum of two years in a lead role.
Sample Interview Questions
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