Hybrid opportunity at
Coins.phBrand Marketing Manager
Coins.ph is hiring a brand marketing manager in Manila to drive go-to-market brand strategy for the company and its products. The role covers brand positioning and…
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About This Role
Coins.ph is hiring a brand marketing manager in Manila to drive go-to-market brand strategy for the company and its products. The role covers brand positioning and voice, campaign development across channels, ownership of the brand marketing budget with impact reporting, and building crypto-focused brand awareness through sponsorships and partnerships. It is a full-time, hybrid position needing 3 to 5+ years of brand marketing experience.
Job Description
Coins.ph is hiring a brand marketing manager in Manila to drive go-to-market brand strategy for the company and its products. The role covers brand positioning and voice, campaign development across channels, ownership of the brand marketing budget with impact reporting, and building crypto-focused brand awareness through sponsorships and partnerships. It is a full-time, hybrid position needing 3 to 5+ years of brand marketing experience.
Responsibilities
- Develop and drive the go-to-market brand strategy for Coins.ph and its products
- Lead brand positioning, voice, messaging and channel strategy
- Own the brand marketing budget, including business cases and impact reporting
- Build awareness through targeted, well-researched sponsorships and partnerships
Requirements
- 3 to 5+ years of brand marketing experience
- Track record of launching brands and campaigns that drove significant business results
- Strong storytelling and creative narrative skills
- Project management and prioritization across multiple projects
Qualifications
- Willingness to test non-traditional marketing tactics with measurable programs
- Ability to build relationships with stakeholders at all levels
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job based?
The role is based in Manila, is hybrid and is full-time.
How much experience is required?
The posting asks for 3 to 5+ years of brand marketing experience.
Is a salary listed?
The posting does not specify a salary.
Sample Interview Questions
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