Remote opportunity at
ChargePointBrand Performance Marketer
ChargePoint operates a leading electric vehicle charging network, providing hardware, software, and mobile solutions across North America and Europe to support the transition to electric mobility.…
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About This Role
ChargePoint operates a leading electric vehicle charging network, providing hardware, software, and mobile solutions across North America and Europe to support the transition to electric mobility. The company seeks a Brand Performance Marketer to join its team on a remote basis reporting to the Senior Director, Marketing & AI Innovation. This position sits at the intersection of brand strategy and performance marketing. The person in this role will design and…
Job Description
ChargePoint operates a leading electric vehicle charging network, providing hardware, software, and mobile solutions across North America and Europe to support the transition to electric mobility. The company seeks a Brand Performance Marketer to join its team on a remote basis reporting to the Senior Director, Marketing & AI Innovation.
This position sits at the intersection of brand strategy and performance marketing. The person in this role will design and oversee omnichannel campaigns across social media, email, and web that drive measurable business outcomes while building brand presence. Responsibilities include shaping answer engine optimization and search engine optimization strategies, directing creative and web agencies through clear strategic briefs, overseeing lifecycle email programs, and quantifying brand performance metrics such as sentiment movement and share of voice.
The role suits a professional who brings strategic fluency in digital marketing and a track record of tying brand metrics directly to business results. Ideal candidates possess several years of marketing experience with accountability for performance outcomes rather than just output.
Responsibilities
- Design and orchestrate omnichannel campaigns spanning web, email, and social channels
- Own answer engine optimization and search engine optimization strategies to drive organic discovery
- Conceive social media campaigns with measurable intent and direct creative agencies during execution
- Manage lifecycle architecture, segmentation logic, automation sequences, and deliverability for always-on email
- Brief web agencies on messaging hierarchy, page intent, and conversion narrative
- Quantify brand performance metrics including share of voice, earned mentions, amplification rates, and sentiment movement
- Supply paid media teams with creative strategy, audience insights, and messaging frameworks derived from owned channel performance
Requirements
- Three to six years of experience in brand, content, or digital marketing with a focus on performance accountability
- Demonstrated ability to architect simultaneous omnichannel campaigns with distinct channel roles
- Strategic fluency in answer engine optimization and search engine optimization
- Experience managing agencies and producing clear strategic briefs
- Operational ownership of email as a performance channel, including lifecycle programs and optimization
- Ability to connect brand metrics directly to business and revenue outcomes
Qualifications
- Bachelor’s degree in Communication, Journalism, or a related Marketing field
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies that the location is US - Remote.
What is the employment type?
The employment type is not explicitly stated in the source posting beyond the description of the role.
What are the core educational requirements for this role?
Candidates must hold a Bachelor’s degree in Communication, Journalism, or a related Marketing field.
What salary does ChargePoint offer for this role?
The salary is not specified in the posting.
Sample Interview Questions
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