Remote opportunity at
CricutBraze Solutions Architect, In-App Marketing
Cricut creates smart cutting machines, design applications, and materials that allow individuals to personalize and craft items ranging from apparel to home decor. The Omni-Channel Marketing…
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About This Role
Cricut creates smart cutting machines, design applications, and materials that allow individuals to personalize and craft items ranging from apparel to home decor. The Omni-Channel Marketing team is seeking a Braze Solutions Architect to handle in-app marketing initiatives, with a primary emphasis on driving subscription growth across desktop, iOS, and Android applications. This position requires a technical professional who can build, test, launch, and oversee Braze campaigns, canvases, and in-app…
Job Description
Cricut creates smart cutting machines, design applications, and materials that allow individuals to personalize and craft items ranging from apparel to home decor. The Omni-Channel Marketing team is seeking a Braze Solutions Architect to handle in-app marketing initiatives, with a primary emphasis on driving subscription growth across desktop, iOS, and Android applications.
This position requires a technical professional who can build, test, launch, and oversee Braze campaigns, canvases, and in-app placements. The ideal candidate manages technical changes, coordinates localization workflows for international audiences, and troubleshoots code using HTML, CSS, JavaScript, and Braze Liquid. Applicants should note that this role requires working in an office setting 4 to 5 days per week.
Cricut operates in a fast-paced environment and expects team members to take accountability, maintain high standards, collaborate effectively, and integrate AI tools into their workflows. Candidates must undergo a criminal background check upon hire.
Responsibilities
- Build, test, launch, and manage Braze campaigns and canvases focused on subscription acquisition, conversion, and retention
- Handle ad updates, release schedules, audience targeting, and placement configurations across business teams
- Develop, test, and troubleshoot HTML, CSS, JavaScript, and Braze Liquid for personalized content
- Oversee localization workflows, translations, fallback logic, and market-specific audience segmentation
- Configure behavioral triggers, segmentation rules, and Canvas logic for customer journeys
- Partner with cross-functional teams including Engineering, Subscriptions, Product, DTC, UX, and Data
- Perform quality assurance across different app clients and languages to verify rendering, deep links, and tracking
- Execute A/B and multivariate tests while monitoring performance and recommending optimizations
- Maintain documentation, change management procedures, and reusable campaign templates
Requirements
- Minimum of 5 years of professional experience in technical campaign operations, marketing technology, or solutions architecture
- Demonstrated hands-on experience utilizing Braze for campaigns, segmentation, personalization, and in-app messaging
- Proficiency in modifying and troubleshooting HTML, CSS, and JavaScript independently
- Working knowledge of Braze Liquid for dynamic personalization
- Technical familiarity with SDK principles, event-driven data flows, deep linking, and multi-platform quality assurance
- Experience managing localization workflows or multilingual campaigns
- Ability to work on-site in the office 4 to 5 days per week
- Successful completion of a criminal background check upon hire
Qualifications
- Experience working with translation management platforms, webhooks, and API integrations
- Experience utilizing AI tools and Model Context Protocol servers to automate workflows and assist with technical debugging
Core Skills
Benefits
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) retirement plan matching
- Generous paid time off
- Tuition reimbursement
- Annual lifestyle stipend for wellness and personal interests
- Exclusive employee discounts on company products
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
The posting states that the position requires working in-office 4 to 5 days per week, and relocation assistance is not offered.
What experience is required for this role?
Candidates must have at least 5 years of experience in marketing technology, solutions architecture, or technical campaign operations, along with hands-on Braze expertise.
Is the salary specified in the job posting?
No, the salary is not stated in the source posting.
How do I apply?
Applicants should submit a resume, cover letter, and optional portfolio or links highlighting their work and background.
Sample Interview Questions
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