Remote opportunity at
PathlabsCampaign Analyst III
Pathlabs operates as an end-to-end digital media partner designed specifically for agencies, managing all aspects of paid advertising campaigns so clients can concentrate on business growth.…
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About This Role
Pathlabs operates as an end-to-end digital media partner designed specifically for agencies, managing all aspects of paid advertising campaigns so clients can concentrate on business growth. The company functions as an extension of an agency team, emphasizing service-based solutions in a product-driven market through planning, execution, optimization, and reporting. The Campaign Analyst III position takes direct charge of managing paid digital media campaigns. This role suits a tech-savvy, proactive, and…
Job Description
Pathlabs operates as an end-to-end digital media partner designed specifically for agencies, managing all aspects of paid advertising campaigns so clients can concentrate on business growth. The company functions as an extension of an agency team, emphasizing service-based solutions in a product-driven market through planning, execution, optimization, and reporting.
The Campaign Analyst III position takes direct charge of managing paid digital media campaigns. This role suits a tech-savvy, proactive, and detail-oriented individual who exhibits strong communication skills and expertise in advertising principles. Success in this capacity demands ownership, leadership, innovation, discretionary effort, and active cross-functional communication with internal teams, external customers, and media vendors to deliver top-tier performance and service standards.
Team members must maintain availability during all working hours unless on paid time off or discussing reasons with a manager. The position requires self-discipline and the capacity to remain focused in a remote setting, along with the ability to work up to 50 hours per week when necessary while utilizing a computer continuously. Immigration sponsorship is not available for this opportunity.
Responsibilities
- Deploy and optimize digital media campaigns accurately and efficiently across various ad buying platforms to achieve or surpass performance KPIs
- Analyze all campaign metrics continuously to identify outliers and improvement areas both inside and outside the KPI scope
- Monitor campaigns to ensure they meet all budget and delivery requirements
- Communicate current and potential issues proactively to the relevant department members
- Provide consistent updates to the account management team regarding successes, challenges, optimizations, and client insights
- Maintain optimization logs and track results while providing insights, recommendations, and data narratives
- Manage tracking, trafficking, setup QA, and other applicable tasks
- Debug and troubleshoot technical issues and discrepancies within ad buying platforms and TapClicks
- Coordinate with media vendors as needed to resolve platform issues and explore innovation opportunities
- Contribute to account strategy by suggesting improvements for quality, efficiency, creativity, and performance
- Complete and prioritize all assigned account work and perform other duties needed to evolve the role
Requirements
- Possess at least 2 years of experience in at least one ad buying platform such as DSP, Paid Social, or Paid Search
- Utilize active personal social accounts with two-factor security enabled for business purposes
- Demonstrate total comfort with basic financial and mathematical calculations
- Use advanced functionality in Microsoft Excel and Google Sheets proficiently for data analysis
- Remain available during all working hours unless on PTO or approved by a manager
- Exercise self-discipline and maintain focus in a remote environment
- Work up to 50 hours weekly when necessary with sustained computer usage
Qualifications
- Hold a 4-year degree in a related field
- Demonstrate a solid understanding of advertising principles and digital strategies
- Experience with The Trade Desk or DV360 for DSP
- Experience with Meta for Paid Social
- Experience with Google Ads for Paid Search
- Gain YourPath Certification in Programmatic and Paid Social or Paid Search during onboarding
- Experience with multi-touch attribution
- Experience with ad servers
- Experience with Google Analytics
- Familiarity with HTML, CSS, and JS
Core Skills
Benefits
- Unlimited Paid Time Off
- 13 paid holidays annually
- Competitive healthcare benefits
- HSA-eligible insurance option featuring a company contribution
- 401k investment opportunity
- Hybrid workplace offering in-office, flexible, and remote options
- Annual match of up to 250 dollars when employees donate to a charity organization
- 20 hours of paid time off to engage in civic life and community action
- Continuous learning opportunities funded by Pathlabs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote?
The posting specifies that the position is remote and requires self-discipline to stay on track in a remote environment, though it also notes that Pathlabs has hybrid workplace options with in-office, flexible, and remote choices.
What experience is required for the Campaign Analyst III position?
Candidates must have at least 2 years of experience in one or more ad buying platforms, such as DSP, Paid Social, or Paid Search. They also need a solid understanding of advertising principles, comfort with basic financial and mathematical calculations, and advanced Excel or Google Sheets skills.
What benefits does Pathlabs provide?
Pathlabs offers unlimited paid time off, 13 paid holidays annually, competitive healthcare benefits, an HSA-eligible insurance option with a company contribution, and a 401(k) investment opportunity. Additional benefits include charitable donation matching up to 250 dollars, 20 hours of civic PTO, and funded continuous learning opportunities.
Does Pathlabs offer immigration sponsorship for this position?
No, this position is not eligible for immigration sponsorship.
Sample Interview Questions
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