Remote opportunity at
RedSkyChief Marketing Officer - new startup (healthcare)
RedSky is currently establishing a new online health clinic centered on cardio-metabolic health, focusing on conditions such as obesity, diabetes, hypertension, and insulin resistance. The organization…
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About This Role
RedSky is currently establishing a new online health clinic centered on cardio-metabolic health, focusing on conditions such as obesity, diabetes, hypertension, and insulin resistance. The organization takes a holistic approach by combining diagnostics, prevention, lifestyle intervention, and continuous patient care through a coordinated team of specialists. To launch this initiative, RedSky is hiring a Chief Marketing Officer to construct and direct the growth engine starting on day one. This position…
Job Description
RedSky is currently establishing a new online health clinic centered on cardio-metabolic health, focusing on conditions such as obesity, diabetes, hypertension, and insulin resistance. The organization takes a holistic approach by combining diagnostics, prevention, lifestyle intervention, and continuous patient care through a coordinated team of specialists. To launch this initiative, RedSky is hiring a Chief Marketing Officer to construct and direct the growth engine starting on day one. This position requires a hands-on builder and strategic leader who can merge data, creativity, and medical credibility to establish market presence and drive traction.
The person in this role will collaborate closely with the founding team and medical leadership to establish go-to-market strategies, brand positioning, and full-funnel acquisition frameworks across multiple digital channels. Responsibilities include building marketing automation, designing data-driven growth models, formulating educational campaigns, and recruiting a high-performing marketing team. The role suits an experienced marketing leader who can operate with high autonomy in a regulated environment and manage both strategic vision and execution.
Responsibilities
- Co-create company, product, and go-to-market strategies alongside the founding team and medical leadership
- Define brand positioning, communication strategy, and market narrative for a multi-specialty cardio-metabolic clinic
- Design and execute full-funnel marketing strategies covering awareness, acquisition, conversion, retention, and patient engagement
- Build and optimize acquisition funnels across Google, Meta, email, and remarketing channels
- Develop marketing automation processes to support patient onboarding, education, activation, and reactivation
- Establish a data-driven growth model tracking CAC, LTV, ROI, conversion rates, retention, churn, and activation
- Produce a multi-channel content ecosystem encompassing video, social media, expert content, blogs, and paid advertisements
- Design and test messaging, landing pages, and campaigns through structured experimentation and A/B testing
- Recruit and lead a marketing team spanning performance, content, creative, analytics, and partnerships
- Ensure all marketing initiatives comply with healthcare advertising, data protection, and medical communication standards in Poland and the European Union
Requirements
- Minimum 8 years of marketing experience
- At least 3 years in a senior leadership position such as Head of Marketing, VP, or CMO with a track record of scaling growth in a startup
- Experience owning a marketing budget and accountability for revenue-linked targets
- Strong background in full-funnel and performance marketing
- Familiarity with analytics and attribution tooling such as GA4, GTM, Looker Studio, or BigQuery
- Experience with CRM, marketing automation, and lifecycle communication
- Proficiency in team recruitment, leadership, and agency management
- Fluent spoken and written Polish and English
Qualifications
- Experience in healthtech, healthcare, wellness, medtech, digital health, or patient-facing healthcare offerings
- Understanding of cardio-metabolic health topics like obesity, diabetes, hypertension, and cardiovascular risk
- Knowledge of the Polish healthcare, wellness, and digital health ecosystem
- Background in building marketing strategies for regulated or trust-based products
- Familiarity with B2C, B2B2C, or hybrid healthcare models
- Experience with modern MarTech stacks and AI-driven tooling
- Familiarity with SEO, SEM, and Generative Engine Optimization
- Background in PR, media communication, influencer, or expert-led marketing
Core Skills
Benefits
- Opportunity to co-create and lead marketing for a healthcare startup from its inception
- Influence over company positioning, go-to-market strategy, and growth model
- High autonomy and ownership across strategy, execution, team building, and budget
- Compensation starting from PLN 17 000 net B2B plus VAT
- Bonus scheme linked to measurable growth, revenue, and marketing performance targets
- Potential equity package subject to agreed cooperation terms
- Support from an experienced startup studio and capital group
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote work policy for this position?
The posting specifies the location as Remote, Poland, or EU.
What is the compensation for the Chief Marketing Officer role?
The compensation starts from PLN 17 000 net B2B plus VAT, with an added bonus scheme based on measurable growth and revenue targets, alongside a potential equity package.
What experience is required to apply?
Candidates must have at least 8 years in marketing, including 3 or more years in a senior leadership role like CMO, VP, or Head of Marketing, with a background in scaling startup growth.
What does the recruitment process involve?
The interview process includes an HR video call, a business case, an interview with the investor, a conversation with the managing partner, and workshops to agree on cooperation terms.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.