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SwiggyCluster Growth Manager
Swiggy is currently seeking a Cluster Growth Manager for an on-site role to drive business expansion and local market performance. This position centers on managing demand…
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About This Role
Swiggy is currently seeking a Cluster Growth Manager for an on-site role to drive business expansion and local market performance. This position centers on managing demand generation, local and central campaigns, trade visibility, and stakeholder coordination to boost order volume and average order values. The professional in this role will analyze area-specific growth metrics, monitor competitor actions, manage quarterly marketing budgets, and execute BTL and ATL activities. Additionally, the Cluster…
Job Description
Swiggy is currently seeking a Cluster Growth Manager for an on-site role to drive business expansion and local market performance. This position centers on managing demand generation, local and central campaigns, trade visibility, and stakeholder coordination to boost order volume and average order values. The professional in this role will analyze area-specific growth metrics, monitor competitor actions, manage quarterly marketing budgets, and execute BTL and ATL activities. Additionally, the Cluster Growth Manager handles team mentorship, new area planning, category development, and strategic projects such as Swiggy Select, long-distance delivery, and Swiggy Access.
This opportunity is well-suited for professionals with a strong background in e-commerce, retail, logistics, or supply chain management who possess robust analytical capabilities and a proactive, customer-focused mindset. Swiggy operates as an equal opportunity employer, evaluating all applicants without regard to protected characteristics.
Responsibilities
- Collaborate on central and local campaigns to stimulate demand based on hyper-local consumer behavior
- Analyze growth metrics to plan interventions that improve order volume and average order values
- Track competitor activities and develop strategies to manage market impact
- Plan and execute projects including area and category expansion, long-distance delivery, and Swiggy Select
- Manage quarterly marketing budgets for BTL and ATL initiatives
- Coordinate city-level campaigns with supply, operations, central marketing, and merchandising teams
- Install trade collaterals at partner restaurants to enhance brand visibility
- Coordinate with the sales team on acquisitions, trade discount parity, and campaign participation
- Collaborate with operations on order forecasting, delivery executive hiring, and variable cost reduction
- Coach team members, identify learning needs, and support career planning and skill development
- Drive special initiatives such as tech park tie-ups and pilot new processes or strategies
- Monitor the progress of categories like breakfast and late-night offerings
Requirements
- Possess three to six years of work experience
- Demonstrate high ownership, accountability, and a bias for action
- Maintain strong time management skills to prioritize daily, weekly, and long-term goals
- Utilize data analytics skills and comfort with MS Excel for operations strategy
- Apply structured problem-solving, attention to detail, and a customer-first attitude
Qualifications
- Hold a postgraduate or graduate degree with a strong academic background
- Bring relevant experience in the retail or e-commerce industry leading businesses
- Have prior experience in process design and operations implementation, preferably within logistics or supply chain management
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location or remote work policy for this role?
The source specifies that the role is on-site, though a specific city or geographic location is not stated in the posting.
What qualifications and experience are required?
Candidates must have a strong academic background with a graduate or postgraduate degree, along with three to six years of work experience. Relevant background in retail, e-commerce, process design, or supply chain management is preferred.
What salary and benefits does Swiggy offer for this position?
The salary and specific benefits package are not specified in the job posting.
Sample Interview Questions
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