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CanonicalContent marketing lead
Canonical is looking for a content marketing lead to direct its content work and manage a group of writers and content strategists. The role is home-based…
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About This Role
Canonical is looking for a content marketing lead to direct its content work and manage a group of writers and content strategists. The role is home-based in EMEA and answers to the Director of Communications. It combines strategic planning, process design and hands-on quality oversight for a technology and open source brand. The lead writes and delivers a content strategy aligned with business goals, SEO and the brand. Responsibilities include…
Job Description
Canonical is looking for a content marketing lead to direct its content work and manage a group of writers and content strategists. The role is home-based in EMEA and answers to the Director of Communications. It combines strategic planning, process design and hands-on quality oversight for a technology and open source brand.
The lead writes and delivers a content strategy aligned with business goals, SEO and the brand. Responsibilities include managing the content calendar end to end so output stays efficient and clear, setting quality and brand standards, and leading quarterly planning sessions with specialists, product managers and marketers. Working alongside the web and growth engineers, the role tunes content for search and AI answer engines, reports on programme KPIs, and keeps messaging coordinated across marketing, product and brand functions.
The listing asks for at least five years in content or a related field, ideally at a technology company, including two or more years in a managerial or team-leading role. Candidates should have a portfolio of written work, practical knowledge of GEO and SEO along with the tools and planning calendars they rely on, and a first degree in marketing or communications, or a related subject. Strong project management and people skills are needed to create efficient production and reuse processes. The successful person is driven by metrics, skilled at developing teams and planning capacity, and enthusiastic about technology and open source.
Responsibilities
- Build and deliver a content marketing strategy aligned with business goals, SEO and brand
- Manage the content calendar end to end so production runs smoothly
- Set and uphold quality, consistency and brand standards
- Partner with the web and growth engineers to optimise for search and AI engines
- Run quarterly content planning sessions with specialists, product managers and marketers
- Monitor and report on programme KPIs and suggest improvements
- Keep messaging coordinated across marketing, product and brand teams
Requirements
- At least five years in content or a related field, with two-plus years as manager or team lead
- Proven track record of creating authoritative, engaging content
- Portfolio of written work
- Working knowledge of GEO and SEO, plus SEO-driven content calendars and tools
- Strong project management and interpersonal skills
- Undergraduate qualification in marketing, communications or a related subject
- Attention to detail, a problem-solving mindset, and willingness to adapt quickly
Qualifications
- Enthusiasm for technology and open source
- Habit of seeing projects through to completion
Core Skills
Benefits
- Fully remote working
- Learning allowance of USD 2,000 per year
- Annual pay review, recognition rewards and holiday leave each year
- Parental leave and an employee assistance programme
- Opportunities to attend team sprints and visit new locations
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The role is home-based in EMEA and answers to the Director of Communications.
How much experience is needed?
The posting asks for at least five years in content or a related field, including at least two years in a managerial or team-leading role.
What salary does the role offer?
The posting does not state a salary. It says base pay depends on location, experience, knowledge and skills, and that some roles may include bonuses or sales incentives.
Sample Interview Questions
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