Remote opportunity at
Ratehub.caContent Strategist
Ratehub.ca seeks a Content Strategist for a full-time, remote position operating within Canada. The company functions as a Canadian financial technology platform helping users navigate financial…
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About This Role
Ratehub.ca seeks a Content Strategist for a full-time, remote position operating within Canada. The company functions as a Canadian financial technology platform helping users navigate financial decisions regarding savings, spending, borrowing, investing, and insurance. In this mid-level individual contributor role, you will report to the Senior Organic Growth Manager and focus on data-driven sponsored content. You will collaborate with partnerships teams, internal stakeholders, and external partners to formulate content ideas…
Job Description
Ratehub.ca seeks a Content Strategist for a full-time, remote position operating within Canada. The company functions as a Canadian financial technology platform helping users navigate financial decisions regarding savings, spending, borrowing, investing, and insurance. In this mid-level individual contributor role, you will report to the Senior Organic Growth Manager and focus on data-driven sponsored content. You will collaborate with partnerships teams, internal stakeholders, and external partners to formulate content ideas and handle distribution, optimization, and writing across personal finance categories such as banking, credit cards, investing, and credit monitoring.
This position sits at the nexus of content strategy, search engine optimization (SEO), generative engine optimization (GEO), analytics, and distribution. Your primary objective is leveraging performance data, search trends, audience metrics, and emerging AI search data to execute initiatives that attract qualified traffic to the platform and achieve partner objectives. Responsibilities include building a sponsored content calendar, managing partner reviews, rewriting existing material, maintaining brand voice, and producing multi-format outputs spanning blog posts, landing pages, sponsored emails, short-form video scripts, forum posts, and social media content.
Responsibilities
- Develop a data-driven content, SEO, and GEO strategy utilizing search data and analytics platforms.
- Monitor traditional rankings and AI-generated answers to identify content gaps and emerging search trends.
- Collaborate with the Partnerships Team and external partners to generate sponsored content ideas.
- Produce and write engaging content across blogs, sponsored emails, social media, forum posts, and short-form video scripts.
- Manage partner review and approval rounds to ensure accuracy and compliance with partner goals.
- Refresh and optimize existing sponsored content and landing pages based on performance data.
- Build and execute sponsored content emails and paid social campaigns on platforms like Meta and Instagram.
- Track performance indicators including AI citations, share of voice, and traffic, and prepare reports for partners.
- Edit, format, and publish website content using WordPress in alignment with brand standards.
Requirements
- Possess 4 to 6 years of professional experience in content strategy, digital publishing, SEO, or content marketing.
- Demonstrate strong analytical skills to interpret performance data and translate findings into practical recommendations.
- Showcase excellent writing and editing abilities to produce original and informative consumer content.
- Maintain a strong understanding of SEO, GEO, and AI-powered search mechanics.
- Experience utilizing analytics and SEO platforms such as Google Analytics and Google Search Console.
- Familiarity with building and managing email campaigns or eblasts.
- Demonstrate strong project management skills with the capacity to handle multiple priorities and meet deadlines.
- Possess strong research skills and the ability to grasp complex subject areas quickly.
Qualifications
- Prior experience working with sponsored or branded content.
Core Skills
Benefits
- Competitive compensation matching the Canadian market and your experience
- Remote-first environment allowing work from anywhere in Canada with occasional in-person gatherings
- Flexible hours to support work-life balance
- Individual training allowance for professional development
- Regular remote and in-person team socials
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote-first role with the flexibility to work from anywhere in Canada, accompanied by occasional in-person team gatherings.
What is the salary range for the Content Strategist role?
The estimated salary range for this position is USD 75,000 to 100,000 per year.
What level of experience is required?
The posting specifies 4 to 6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related field.
How is the recruitment process conducted?
The recruitment process utilizes AI technology in the screening and assessment phases.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.