Hybrid opportunity at
SEEKCountry Digital Marketing Lead
SEEK seeks a Country Digital Marketing Lead to join the APAC Digital Marketing team. This hybrid role focuses on directing ad operations campaigns in Thailand while…
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About This Role
SEEK seeks a Country Digital Marketing Lead to join the APAC Digital Marketing team. This hybrid role focuses on directing ad operations campaigns in Thailand while fostering regional alignment and sharing best practices across SEEK. The position answers to the Regional Head of Digital Marketing Operations and involves daily stakeholder management with the Thailand marketing team and local marketing leadership. This professional will handle media-buy campaigns and performance analysis through…
Job Description
SEEK seeks a Country Digital Marketing Lead to join the APAC Digital Marketing team. This hybrid role focuses on directing ad operations campaigns in Thailand while fostering regional alignment and sharing best practices across SEEK. The position answers to the Regional Head of Digital Marketing Operations and involves daily stakeholder management with the Thailand marketing team and local marketing leadership.
This professional will handle media-buy campaigns and performance analysis through every phase, encompassing planning, budgeting, media buying, and performance optimization. Responsibilities include working alongside digital agencies to oversee display, social, and video multi-channel paid campaigns, coordinating a portfolio of 20 or more concurrent digital campaigns, and collaborating with digital centers of excellence covering search engine marketing, app marketing, and ad technology. Furthermore, the role supports local digital marketing initiatives across candidate, hirer, and app-user segments to fulfill marketing OKRs.
The ideal candidate possesses at least five years of experience in digital marketing, ad operations, or media planning and buying. This position suits individuals with robust analytics skills using tools like GA4, Looker Studio, and customer data platforms, alongside demonstrated capability in cross-functional collaboration. SEEK operates as a purpose-driven enterprise valuing inclusion, diversity, and wellbeing.
Responsibilities
- Execute media-buy campaigns and analyze ad performance through planning, budgeting, media buying, and optimization phases.
- Manage multi-channel paid digital marketing campaigns across display, social, and video channels independently with the digital agency.
- Oversee a portfolio of 20 or more digital campaigns simultaneously across relevant markets and channels.
- Monitor delivery, pacing, quality, and performance to ensure campaigns align with agreed objectives and KPIs.
- Support local digital marketing initiatives targeting candidate, hirer, and app-user segments to achieve marketing OKRs.
- Facilitate regular touchpoints between local and regional teams to share insights and resolve operational issues.
Requirements
- Minimum of 5 years of experience in digital marketing, ad operations, media buying, media planning, and/or media technology platforms.
- Proven background in managing large-scale, mixed-channel campaigns and independently delivering 10 or more digital campaigns across display, video, and social.
- Hands-on experience setting up and managing campaigns on platforms such as Meta, YouTube, and TikTok.
- Familiarity with performance-analytics tools including a customer data platform, GA4, and Looker Studio.
- Experience partnering with specialist teams across search, mobile, app marketing, performance ops, and ad technology.
Core Skills
Benefits
- Annual Performance Bonus Plan
- Flexible hybrid working arrangements including office and work-from-home days
- Professional development sessions featuring industry-leading guest speakers
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote work policy for this role?
The role supports flexible hybrid working, which includes a mix of office and work-from-home days depending on the specific position.
What level of experience is required?
Applicants must have at least five years of experience in digital marketing, ad operations, media buying, media planning, or media technology platforms.
What is the employment type?
The employment type is full-time.
What is the salary for this position?
The salary is not stated in the job posting.
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