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CapsLockCreative Design Team Lead (AI & Performance Marketing)
CapsLock is a global IT marketing firm headquartered in Anguilla that delivers data-informed customer acquisition solutions primarily for large North American B2C partners. The company integrates…
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About This Role
CapsLock is a global IT marketing firm headquartered in Anguilla that delivers data-informed customer acquisition solutions primarily for large North American B2C partners. The company integrates digital marketing, IT, design, AI analytics, proprietary MarTech, and sales consulting. CapsLock operates a fully remote environment with a diverse global team fluent in over ten languages. CapsLock is seeking a Creative Design Team Lead for AI and Performance Marketing to build and manage…
Job Description
CapsLock is a global IT marketing firm headquartered in Anguilla that delivers data-informed customer acquisition solutions primarily for large North American B2C partners. The company integrates digital marketing, IT, design, AI analytics, proprietary MarTech, and sales consulting. CapsLock operates a fully remote environment with a diverse global team fluent in over ten languages.
CapsLock is seeking a Creative Design Team Lead for AI and Performance Marketing to build and manage its visual creative engine. This role suits an experienced creative leader, marketer, and artificial intelligence enthusiast who can drive business goals through high-performing visuals. The selected candidate will expand a team of three AI-driven creative designers to six, overseeing the production of static ad creatives, photorealistic artificial intelligence visuals for paid media campaigns, and asset sourcing for video production.
The position requires collaborating closely with creative producers, marketers, copywriters, media buyers, video editors, and a generative ai pipeline engineer. Responsibilities include defining creative direction, establishing a creative testing loop, managing task distribution and capacity planning, and maintaining quality control.
Responsibilities
- Lead, mentor, and expand a team of AI-driven creative designers from three to six members
- Manage the complete production flow including task distribution, capacity planning, and quality control
- Drive creative direction by establishing concepts, visual hooks, and angles that convert for paid media channels
- Build and analyze a database of winning and failing creatives to inform future iterations
- Track new artificial intelligence models and serve as the internal expert on creative capabilities
- Run research and development initiatives while building prompt and style libraries
- Remain hands-on with tools like Figma, the Adobe Suite, and modern image platforms to unblock the team and handle complex projects
- Partner with the Generative AI Pipeline Engineer to develop workflows, presets, and automations
- Collaborate with creative producers, marketers, media buyers, and video editors to align on strategy and deadlines
Requirements
- Minimum of five years of leadership experience managing creative and design teams within digital marketing
- Strong project management abilities to guide tasks to completion and meet strict deadlines
- Solid understanding of visual craft including composition, lighting, color, typography, and anatomy
- Proficiency in Figma and the Adobe Creative Suite
- Extensive experience with modern artificial intelligence image platforms and advanced prompting
- Performance marketing DNA with a deep understanding of static ad creatives across paid channels like Google and Meta
- Fluent in both spoken and written English
Qualifications
- A strong portfolio featuring performance marketing creatives and artificial intelligence-generated photorealistic work
- Experience producing creatives for high-CPA verticals such as home improvement, insurance, health, legal, or finance
- Experience designing visuals targeted at North American audiences
- Familiarity with how static visuals feed into video production pipelines
Core Skills
Benefits
- Fully remote work environment
- Generous paid vacation policy
- Unlimited sick days
- Ongoing learning opportunities including a free books program, workshops, and conferences
- Home office allowance covering equipment and furniture expenses
- Medical insurance coverage
- Allowance for a flexible fitness program
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this a remote position?
Yes, CapsLock offers a fully and truly remote work environment where you can choose your location.
What is the employment type?
The source posting indicates this is a full-time role.
What salary does this position offer?
The salary is not stated in the job posting.
What experience is required for this role?
Candidates must have at least five years of leadership experience managing creative or design teams in digital marketing, along with a strong visual craft, design tool proficiency, advanced AI platform expertise, and performance marketing knowledge.
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