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Virtual IdentityCreative Director, Concept & Copy – Campaigns (m/f/x)
Virtual Identity is seeking a Creative Director, Concept & Copy – Campaigns (m/f/x) to lead their Digital Creative team. This full-time, on-site role focuses on messaging…
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About This Role
Virtual Identity is seeking a Creative Director, Concept & Copy – Campaigns (m/f/x) to lead their Digital Creative team. This full-time, on-site role focuses on messaging and strategic storytelling, working alongside existing design talent to shape campaigns from initial briefs to final launch. The position suits an experienced conceptual creative or copywriter who excels at transforming strategy into compelling ideas that clients can easily visualize and want to execute. In…
Job Description
Virtual Identity is seeking a Creative Director, Concept & Copy – Campaigns (m/f/x) to lead their Digital Creative team. This full-time, on-site role focuses on messaging and strategic storytelling, working alongside existing design talent to shape campaigns from initial briefs to final launch. The position suits an experienced conceptual creative or copywriter who excels at transforming strategy into compelling ideas that clients can easily visualize and want to execute.
In this capacity, you will be responsible for creating central campaign concepts, writing headlines, scripts, and pitch narratives, and steering the creative direction of the team. You will collaborate closely with Brand Strategy and incorporate AI tools to accelerate production and generate variations while keeping the core vision intact. Candidates must be comfortable presenting proposals to current and prospective clients in German and maintaining a consistent message across multiple channels.
The ideal applicant brings a substantial background in advertising or creative agencies, holding a senior title such as Creative Director or Associate Creative Director. You should have a proven history of launching multi-channel campaigns centered on your own original ideas, alongside experience mentoring or leading other creatives. Professional fluency in German at the C2 level and good English skills are required, and applicants must reside in Germany or Austria.
Responsibilities
- Develop central campaign ideas from strategy and briefs, including taglines, headlines, and storylines before design begins
- Write copy personally, encompassing scripts, pitch narratives, and headlines
- Direct and mentor the Digital Creative team by setting creative direction, offering constructive feedback, and supporting professional growth
- Maintain clarity and consistency of the core idea from the initial pitch to the final launch
- Present concepts to both current and prospective clients in German
- Partner closely with Brand Strategy and utilize AI tools to speed up production and create variations
Requirements
- Several years of professional background as a conceptual creative or copywriter at an advertising or creative agency
- Recent experience in a senior position such as CD, ACD, or an equivalent title
- Demonstrated history of building multi-channel campaigns centered around an original big idea
- Experience in guiding or leading a small creative team
- Ability to both deliver and receive constructive feedback to enhance work
- German language proficiency at copywriter level C2, ensuring publication-ready and style-confident output
- Good command of the English language
- Residency in Germany or Austria
Qualifications
- Awards or shortlist placements at industry events such as Cannes, CCA Venus, Effie, or ADC
- Familiarity with social-first formats
- Proximity to or residence in Vienna
Core Skills
Frequently Asked Questions
What is the employment type for this role?
This position is full-time.
Where is the job located and is remote work permitted?
The specific office location is not stated, but the posting notes the role is on-site and applicants must be based in Germany or Austria, with being based in or near Vienna considered a plus.
What language skills are needed?
German at a C2 copywriter level is required for publication-ready writing and client presentations, along with good English skills.
How much does the position pay?
The salary is not specified in the job posting.
Who should candidates contact regarding this position?
Victoria Vargas-Grimm is listed as the contact person for this job posting.
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