Remote opportunity at
AllTrailsCreative Lead, Brand Design
AllTrails is seeking a Creative Lead, Brand Design to define the visual identity and creative direction for the world's largest outdoor community platform. This position operates…
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About This Role
AllTrails is seeking a Creative Lead, Brand Design to define the visual identity and creative direction for the world's largest outdoor community platform. This position operates within the United States on a remote basis, with a preference for individuals residing in or near San Francisco, Portland, Seattle, Denver, or New York. The company values principles such as adaptability, stewardship, inclusivity, and innovation. This role functions as both an individual contributor…
Job Description
AllTrails is seeking a Creative Lead, Brand Design to define the visual identity and creative direction for the world's largest outdoor community platform. This position operates within the United States on a remote basis, with a preference for individuals residing in or near San Francisco, Portland, Seattle, Denver, or New York. The company values principles such as adaptability, stewardship, inclusivity, and innovation.
This role functions as both an individual contributor and a mentor. The successful candidate will design high-impact global campaigns, establish evergreen brand assets, and guide team members through expert execution. Responsibilities include building brand affinity across digital, social, out-of-home, film, experiential, and product touchpoints while collaborating closely with marketing and design leadership. Candidates must possess significant experience creating global brand initiatives within an agency or in-house studio environment, preferably for digital products, apps, or SaaS companies.
Compensation ranges from $125,000 to $160,000 annually, complemented by equity, performance bonuses, unlimited paid time off, health coverage, retirement matching, and stipends for remote offices and professional development. Applications close on November 6th.
Responsibilities
- Act as a creative leader on the Brand Design team to establish original and insightful visual work
- Develop evergreen assets that form the core visual language, including art direction, illustration, motion, photo and video, color, and typography
- Partner with design leadership to evolve the AllTrails visual brand at scale
- Concept and execute integrated global campaigns across digital, social, lifecycle, out-of-home, film, experiential, and in-product channels
- Collaborate with marketing leads and cross-functional partners to build brand and product affinity
- Make rapid, confident design decisions rooted in audience insights, project goals, and business context
- Facilitate design workshops and exercises to build internal alignment around brand principles
- Research business challenges to create core creative concepts that translate into successful executions
- Foster a collaborative and respectful team environment centered on creative excellence
Requirements
- Minimum of 6 years of relevant experience leading global brand campaigns in an in-house studio or agency environment
- Prior experience working with a SaaS company, app, or digital product
- Senior creative background in roles such as Design Lead, Art Director, or Senior Designer
- Extensive experience designing compelling creative across multiple formats, mediums, and surfaces
- Strong command of visual design fundamentals including layout, typography, form, composition, and color
- Demonstrated portfolio showing highly crafted design work and successful brand-building campaigns
- Strong presentation and communication skills to articulate decisions and manage stakeholder feedback
- Exceptional brainstorming and conceptual abilities with an out-of-the-box approach
- Critical thinking skills encompassing self-editing, iteration, and giving constructive feedback
- Extensive experience collaborating with copywriters, marketers, and designers
- History of working successfully at a fast-paced, remote-first company with high autonomy
- Advanced proficiency in Figma and Adobe Creative Cloud alongside a grasp of design systems
- Customer empathy and empathy for members of a creative team
Qualifications
- Experience utilizing no-code design tools like Webflow or Framer
- Familiarity with AI platforms such as ChatGPT, Midjourney, Runway, and Gemini to scale and improve creative processes
- Passion for the outdoors or a deep interest in outdoor culture
Core Skills
Benefits
- Competitive base compensation between $125,000 and $160,000 per year
- Company equity and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- Unlimited paid time off plus company holidays
- Fully paid parental leave for birthing and non-birthing parents
- 401k match and financial wellness resources through Origin
- Remote work stipend for home office setup
- Annual learning stipend for professional growth
- Exclusive discounts on AllTrails subscriptions and merchandise for family and friends
- Monthly dedicated no-meeting days for product testing
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a U.S.-based remote position. However, the company expresses a strong preference for candidates living in or near San Francisco, Portland, Seattle, Denver, or New York to facilitate in-person connection opportunities.
What is the salary range for the Creative Lead role?
The base salary range is $125,000 to $160,000 per year, with the final offer depending on experience and skills.
When does the application period close?
The application closing date for this position is November 6th.
Does AllTrails offer visa sponsorship for this job?
No, AllTrails is unable to offer visa sponsorship for this role at this time.
What perks and benefits are included?
Benefits include equity, performance bonuses, comprehensive health coverage, unlimited paid time off, fully paid parental leave, a 401(k) match, remote work and learning stipends, and subscription discounts.
Sample Interview Questions
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