Remote opportunity at
PetLabCo.Creative Strategist (Performance Marketing) Remote in USA
PetLab Co., a profitable and rapidly expanding global leader within the direct-to-consumer pet supplement sector with nine-figure revenue, seeks a remote Creative Strategist focused on performance…
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About This Role
PetLab Co., a profitable and rapidly expanding global leader within the direct-to-consumer pet supplement sector with nine-figure revenue, seeks a remote Creative Strategist focused on performance marketing across the United States. This position bridges the media buying and visual production teams, functioning as a data-driven storyteller responsible for ensuring that every ad element drives conversions based on empirical performance metrics rather than assumptions. The role suits a senior-level creative thinker…
Job Description
PetLab Co., a profitable and rapidly expanding global leader within the direct-to-consumer pet supplement sector with nine-figure revenue, seeks a remote Creative Strategist focused on performance marketing across the United States. This position bridges the media buying and visual production teams, functioning as a data-driven storyteller responsible for ensuring that every ad element drives conversions based on empirical performance metrics rather than assumptions. The role suits a senior-level creative thinker who thrives on direct response, embraces analytical rigor, and wants to shape the future of a major DTC enterprise. Reporting to the Director of Creative Strategy, the person in this role will collaborate closely with paid media, video production, organic social, and influencer teams to scale customer acquisition and revenue growth. The daily schedule is divided evenly, with half of the time dedicated to creative ideation and content strategy, a quarter spent on campaign briefing, scripting, and production quality assurance, and the final quarter focused on performance analysis and data-driven iteration.
Responsibilities
- Analyze performance metrics including hook rate, hold rate, click-through rate, cost per acquisition, and return on ad spend within Meta, TikTok, and YouTube ad platforms
- Identify winning creative patterns and conduct audits to determine which customer pain points resonate most with audiences
- Develop campaign concepts, write direct-response scripts using frameworks like AIDA, and storyboard content with visual engagement every two to three seconds
- Brief user-generated content creators and influencers on hooks, talking points, and B-roll shots while providing detailed production instructions for editors
- Design and manage a creative testing roadmap featuring structured A/B tests that isolate single variables
- Iterate on successful advertisements by refining hooks, pacing, messaging, or visuals, and conduct market research on competitor trends
Requirements
- Minimum of three years of experience in performance creative or creative strategy positions
- Background working in rapid-growth, paid social-led direct-to-consumer brands
- Deep expertise in the TikTok and Meta advertising ecosystems
- Proven history of generating revenue growth via paid creative work
- Experience directing or briefing content creators, influencers, or user-generated content production
- Strong command of performance marketing metrics such as return on ad spend, cost per acquisition, and click-through rate
- Ability to present insights and defend creative choices using data
Core Skills
Benefits
- 20 days of paid time off excluding bank holidays
- Company bonus eligibility
- Medical, dental, and vision insurance coverage
- Learning and development budget
- Short-term and long-term disability insurance
- Life insurance
- 401(k) plan
- Monthly stipends for internet, Uber coffee, bagel, and lunch
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote within the United States.
What is the employment type?
The posting specifies full-time employment.
What is the salary range for this role?
The posting states a salary range of $80,000 to $125,000 plus a bonus and benefits.
How many years of experience are required?
Candidates must have three or more years of experience in creative strategy or performance creative roles.
Sample Interview Questions
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