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CapsLockCreative Team Lead (AI & Performance Marketing)
CapsLock, a global IT marketing firm specializing in customer acquisition solutions for B2C clients primarily in North America, is hiring a Creative Team Lead (AI &…
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About This Role
CapsLock, a global IT marketing firm specializing in customer acquisition solutions for B2C clients primarily in North America, is hiring a Creative Team Lead (AI & Performance Marketing) . This fully remote, full-time position suits an experienced creative leader with a strong background in digital marketing and generative artificial intelligence. In this role, you will expand and mentor a team of AI-driven creative designers from three members to six. Your…
Job Description
CapsLock, a global IT marketing firm specializing in customer acquisition solutions for B2C clients primarily in North America, is hiring a Creative Team Lead (AI & Performance Marketing). This fully remote, full-time position suits an experienced creative leader with a strong background in digital marketing and generative artificial intelligence.
In this role, you will expand and mentor a team of AI-driven creative designers from three members to six. Your core responsibilities involve overseeing the production of static advertisements and photorealistic artificial intelligence visuals for paid media channels. You will guide creative direction, maintain strict quality control, and partner with the generative artificial intelligence pipeline engineer to build automated workflows.
The ideal candidate combines strong visual craftsmanship with advanced technical expertise in modern image platforms and performance marketing principles. You will stay hands-on with tools like Figma and the Adobe Creative Suite, run research and development for prompt and style libraries, and manage testing loops to convert performance data into future iterations. You will collaborate daily with media buyers, copywriters, creative producers, marketers, and video editors to align strategies and hit strict deadlines.
Responsibilities
- Lead, mentor, and scale a team of AI-driven creative designers from three to six members
- Manage the complete production flow, including task allocation, capacity planning, and quality control
- Drive creative direction by establishing concepts, visual angles, and hooks for paid media campaigns
- Manage the creative testing loop by building a winner database and analyzing performance failures
- Track new artificial intelligence models, maintain prompt and style libraries, and act as the internal subject matter expert
- Remain hands-on with tools like Figma, the Adobe Creative Suite, and generative platforms to unblock the team and handle complex tasks
- Collaborate with the Generative AI Pipeline Engineer to develop automated workflows and presets
- Coordinate with creative producers, marketers, media buyers, and video editors to align on strategy and deadlines
Requirements
- Five or more years of leadership experience managing creative or design teams within digital marketing
- Demonstrated ability to build processes, resolve conflicts, and guide a team proactively
- Strong project management skills to drive projects to completion while maintaining high quality and hitting deadlines
- Solid visual craft competencies covering composition, color, lighting, typography, and anatomy
- Proficiency in Figma and the Adobe Creative Suite with experience connecting artificial intelligence outputs to traditional design pipelines
- Advanced expertise in modern artificial intelligence image platforms for generating photorealistic visuals and fixing artifacts
- Solid understanding of static ad creatives for Google, Meta, and other paid acquisition channels
- Fluent in both written and spoken English
Qualifications
- A robust portfolio featuring performance marketing creatives and photorealistic work generated through artificial intelligence
- Prior experience producing visuals for high customer acquisition cost verticals such as home improvement, insurance, health, legal, or finance
- Familiarity with creating visual assets targeted at North American consumer audiences
- Comprehension of how static visuals integrate into video production pipelines
Core Skills
Benefits
- Fully remote work environment
- Generous paid vacation policy
- Unlimited sick days
- Ongoing learning opportunities including a free books program, workshops, and conferences
- Home office allowance covering equipment and furniture expenses
- Medical insurance coverage
- Flexible fitness program allowance
- Various company-sponsored fun activities
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a fully remote role where you can choose your preferred work location.
What is the employment type?
This is a full-time employment opportunity.
What is the salary for this role?
The salary is not specified in the job posting.
What level of leadership experience is required?
Candidates must have five or more years of experience successfully managing creative or design teams in digital marketing.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.