Remote opportunity at
JobhireCRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)
JobHire.AI operates a vertical AI agent that automates the job search process for professionals in the US market, utilizing a subscription model with monthly tiers, longer…
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About This Role
JobHire.AI operates a vertical AI agent that automates the job search process for professionals in the US market, utilizing a subscription model with monthly tiers, longer terms, and paid add-ons. The company is currently seeking a CRM, CVM, Lifecycle, and Retention Marketing Lead to transform their basic broadcast messaging into a measurable customer value management function across email, SMS, and web push. This remote full-time role suits an experienced professional…
Job Description
JobHire.AI operates a vertical AI agent that automates the job search process for professionals in the US market, utilizing a subscription model with monthly tiers, longer terms, and paid add-ons. The company is currently seeking a CRM, CVM, Lifecycle, and Retention Marketing Lead to transform their basic broadcast messaging into a measurable customer value management function across email, SMS, and web push. This remote full-time role suits an experienced professional who has previously driven incremental revenue within the US consumer subscription market.
In this position, the marketing lead will own funnel conversion, retention and rebill strategies, dormant cohort reactivation, and add-on monetization for products like resume builders and reviews. Key duties involve migrating from the current email service provider to an omnichannel platform, establishing compliant US SMS marketing, setting up web push notifications, and implementing holdout testing for every campaign. The hiring process consists of an HR introduction call, team interviews, a challenge, and reference checks with prior managers.
Responsibilities
- Drive registration-to-purchase conversion using triggered onboarding, paywall-abandonment, and post-quiz sequences across email, SMS, and web push during the first seven days
- Differentiate renewal sequences based on plan tiers of one, three, or six months and build pre-cancel intervention flows utilizing captured reasons
- Develop and launch a reactivation engine for cancelled and dormant cohorts via email and SMS
- Manage the CRM-driven path to promote add-on products such as resume reviews and resume builders
- Lead the migration away from the existing email service provider to an omnichannel platform like Maestra or Customer.io
- Establish SMS as a primary marketing channel while ensuring US compliance with TCPA and A2P 10DLC regulations
- Deploy web push notifications and execute cross-channel customer journeys
- Measure incremental revenue performance through holdout groups for every communication flow
Requirements
- Possess at least three years of direct experience operating customer value management or lifecycle programs specifically for the US market
- Demonstrate a background in US business-to-consumer subscriptions
- Accumulate over five years of total experience in CRM, lifecycle, or customer value management, including at least one role owning the function end-to-end
- Gain hands-on operating experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo
- Have direct, hands-on experience launching SMS marketing within the US with proper carrier and regulatory compliance
- Show real operational experience launching web push campaigns and measuring their performance lift
- Write SQL queries independently to pull segments and validate data
- Maintain a subscription-oriented mindset focused on lifetime value, payback periods, retention curves, and cohorts
Qualifications
- Experience with email domain reputation recovery following damage
- Background working in career services, job search, HR technology, EdTech, FinTech, dating, or streaming consumer subscription verticals
- Familiarity with iMessage Business or RCS communication channels
- Ability to communicate fluently in both English and Russian
Core Skills
Benefits
- Compensation ranging from $4,000 to $7,000 per month
- 38 days off
- Direct collaboration with the chief executive officer, chief marketing officer, and growth product manager
- Clear mandate and full ownership of the function from the start
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for this position?
The compensation ranges from $4,000 to $7,000 per month, alongside 38 days off.
Is this role remote?
Yes, the posting specifies that the job is remote and operates in the US market.
What are the primary experience requirements?
Candidates must have at least three years of experience operating CVM or lifecycle programs for the US market, over five years of total CRM experience with end-to-end function ownership, and a strong background in US B2C subscriptions.
What does the hiring process involve?
The hiring process consists of an HR introduction call, team interviews, a challenge, and reference checks involving three prior managers.
Sample Interview Questions
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