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TalentfulDemand Generation & ABM Manager
Talentful is an international talent consultancy founded in 2015 that partners with fast-growing technology companies to scale their teams and build sustainable competitive advantages through flexible,…
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About This Role
Talentful is an international talent consultancy founded in 2015 that partners with fast-growing technology companies to scale their teams and build sustainable competitive advantages through flexible, subscription-based models. Well-known global innovators like Microsoft, Alphabet, and Pinterest utilize their services. To support ongoing growth, Talentful is seeking a Demand Generation & ABM Manager to spearhead pipeline creation across paid channels, inbound campaigns, and target accounts. In this hands-on position, the individual…
Job Description
Talentful is an international talent consultancy founded in 2015 that partners with fast-growing technology companies to scale their teams and build sustainable competitive advantages through flexible, subscription-based models. Well-known global innovators like Microsoft, Alphabet, and Pinterest utilize their services. To support ongoing growth, Talentful is seeking a Demand Generation & ABM Manager to spearhead pipeline creation across paid channels, inbound campaigns, and target accounts.
In this hands-on position, the individual will collaborate closely with the VP Global Marketing and the sales team to execute strategy, manage day-to-day pipeline performance, and direct account-based marketing motions. The ideal candidate brings a data-led approach, strong technical skills in HubSpot, and familiarity with AI-driven tools for personalization and research. This role suits professionals with extensive background in B2B demand generation who thrive on unifying diverse marketing functions around common pipeline objectives.
Responsibilities
- Manage delivery against marketing-sourced and marketing-influenced pipeline goals established alongside the VP Global Marketing
- Construct an integrated campaign calendar spanning content, events, social media, and paid channels
- Brief specialist leads on campaign requirements and target account tiers
- Oversee lead nurturing, lead scoring, and the transition of marketing-qualified leads to sales-qualified leads within HubSpot
- Develop and maintain a prioritized target account list in conjunction with sales and company leadership
- Design and execute tiered account-based marketing plays ranging from deep personalized strategies to broader programmatic approaches
- Monitor engagement and intent signals to identify warming accounts for sales follow-up
- Map buying groups around talent acquisition leaders and customize messaging for each stakeholder
- Collaborate with the Social & Paid Lead to define paid strategy, audience targeting, and objectives
- Maintain pipeline reporting, attribution, and performance reviews in HubSpot
- Conduct structured experiments regarding messaging, landing pages, and booking flows
- Leverage artificial intelligence solutions to scale account research, content repurposing, and analysis
Requirements
- Approximately five or more years of experience in B2B demand generation within a sales-led environment featuring long sales cycles and buying committees
- Demonstrated hands-on ownership of account-based marketing including target account list creation and tiered program execution
- Proven data-led methodology for building funnel reporting and assessing campaign performance
- Experience utilizing an experimentation mindset to test and iterate on conversion rates
- AI literacy with practical application of artificial intelligence tools for research, personalization, and analysis
- Strong proficiency in HubSpot covering campaigns, workflows, lead scoring, and reporting
- Understanding of paid strategy sufficient to brief and evaluate performance, particularly on LinkedIn
- Ability to influence without authority and unite cross-functional peers behind a single plan
Qualifications
- Experience with conversion rate optimization across forms, landing pages, and booking flows
- Background working in B2B services, an agency setting, or an enterprise sales-led SaaS organization
- Experience marketing directly to human resources, talent acquisition, or other senior functional leaders
- Experience handling client marketing or account expansion for existing customers
- Familiarity with intent or account-based marketing tooling, or executing effective programs with minimal tooling
Core Skills
Benefits
- Learning and development opportunities for personal and professional growth
- Flexible working arrangements supporting hybrid or remote lifestyles
- Healthcare options including health insurance and employer contributions
- Monthly wellness allowance to support physical, financial, or mental health
- Global co-working Deskpass memberships for on-demand global access
- Enhanced parental leave offering 14 weeks of paid maternity and 3 weeks of paid paternity after one year of service
- Retirement plan options featuring matched pension contributions or a 401(k) plan
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies a remote role with flexible working options to suit your lifestyle.
What is the employment type?
The role is full-time.
What salary does this position offer?
The job posting does not specify a salary.
What primary software skills are required for this job?
Candidates must have strong HubSpot skills across campaigns, workflows, lead scoring, and reporting, alongside daily usage of AI tools for research and personalization.
Sample Interview Questions
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