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PacvueDemand Generation Associate Manager
Pacvue is seeking a Demand Generation Associate Manager to join its marketing team on a remote basis. Pacvue operates as a commerce operating system, uniting retail…
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About This Role
Pacvue is seeking a Demand Generation Associate Manager to join its marketing team on a remote basis. Pacvue operates as a commerce operating system, uniting retail media, commerce management, and advanced measurement across more than 100 global marketplaces, including Amazon, Walmart, Target, and Instacart. Through both the Pacvue and Helium 10 platforms, the organization supplies AI-driven insights and technology to assist over 70,000 brands, agencies, and sellers. In this role,…
Job Description
Pacvue is seeking a Demand Generation Associate Manager to join its marketing team on a remote basis. Pacvue operates as a commerce operating system, uniting retail media, commerce management, and advanced measurement across more than 100 global marketplaces, including Amazon, Walmart, Target, and Instacart. Through both the Pacvue and Helium 10 platforms, the organization supplies AI-driven insights and technology to assist over 70,000 brands, agencies, and sellers.
In this role, the individual acts as the technical execution owner and hands-on builder for lifecycle and demand generation programs, converting strategy into campaign execution. Responsibilities span building emails and workflows in HubSpot, establishing UTM taxonomy, handling quality assurance, analyzing funnel data, and running A/B tests. Additionally, the role assists with sales follow-up on engaged leads and accounts following meetings and events. This position is suited for professionals with a growth marketing mindset and technical fluency in marketing automation platforms.
Responsibilities
- Build and execute end-to-end email and lifecycle campaigns within HubSpot, covering segmentation, workflow logic, dynamic content, forms, and landing pages
- Compose and revise nurture and campaign email copy
- Establish UTM taxonomy, tracking configurations, and campaign tagging across HubSpot and Salesforce
- Conduct quality assurance checks on links, personalization tokens, workflow logic, and rendering prior to launch
- Construct and maintain channel-level dashboards and pull backend campaign performance reports
- Facilitate sales follow-up using Gong call flows, thank-you messages, and sales materials following meetings and events
- Examine campaign, email, and landing page metrics to identify conversion opportunities and drop-off points
- Design and execute A/B and multivariate tests on landing pages and email programs
- Identify and apply methods to templatize and streamline recurring builds for scalability
Requirements
- Have at least 5 years of hands-on, expert-level experience building and managing campaigns in HubSpot
- Demonstrate working knowledge of Salesforce
- Possess technical fluency in marketing automation, workflows, list segmentation, forms, dynamic content, and attribution setup
- Exhibit strong analytical abilities with experience building reports and identifying areas for improvement
- Demonstrate strong email copywriting skills to write and edit clear nurture and campaign copy
Qualifications
- Experience analyzing performance data to formulate testing hypotheses
- Prior experience running A/B or multivariate tests using tools like VWO, Optimizely, or HubSpot
- Familiarity with Gong or similar sales enablement tools
Core Skills
Benefits
- Flexible paid time off
- Paid holidays and floating holidays
- Medical, dental, vision, flexible spending account, and health savings account with employer contribution
- Life insurance and pet insurance
- 401(k) retirement plan with employer match
- Up to 2 days of paid time off to volunteer with a 501(c) organization
- Paid parental leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building support through Carrot
- Annual base salary range of $90,000 to $110,000 USD with eligibility for additional annual bonus compensation
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies that the location is remote and the remote status is remote.
What is the salary range for the Demand Generation Associate Manager?
The annual base salary ranges from $90,000 to $110,000 USD, with the actual amount depending on experience, skills, abilities, internal equity, and market data. The position is also eligible for additional annual bonus compensation through an incentive plan.
What level of experience is required for this role?
Candidates must have at least 5 years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce.
Sample Interview Questions
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