Remote opportunity at
Wallarm: API Security LeaderDemand Generation Manager
Wallarm operates as an enterprise security organization specializing in protecting APIs and AI applications, allowing security teams to monitor application activity and block attacks in real-time.…
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About This Role
Wallarm operates as an enterprise security organization specializing in protecting APIs and AI applications, allowing security teams to monitor application activity and block attacks in real-time. Headquartered in Austin, Texas, the company utilizes an AI-first approach across engineering and marketing functions. Wallarm is seeking a Demand Generation Manager to join its compact marketing department remotely from anywhere in the United States. In this position, you will collaborate with the VP…
Job Description
Wallarm operates as an enterprise security organization specializing in protecting APIs and AI applications, allowing security teams to monitor application activity and block attacks in real-time. Headquartered in Austin, Texas, the company utilizes an AI-first approach across engineering and marketing functions. Wallarm is seeking a Demand Generation Manager to join its compact marketing department remotely from anywhere in the United States.
In this position, you will collaborate with the VP of Product and Marketing alongside a Product Marketing Manager to expand the pipeline primarily through webinars, events, and owned channels. Your day-to-day work will involve leveraging AI tools to accelerate workflows, executing recurring webinar programs, organizing event strategies with account executives, refining lead scoring and routing, and overseeing marketing automation systems. Success in the first six months involves driving marketing-sourced pipeline to reach fifty percent of new pipeline, establishing reliable lead handoffs to sales representatives, and utilizing pipeline data to optimize future marketing investments.
Responsibilities
- Manage the end-to-end webinar program from promotion and registration to production and follow-up
- Partner with account executives to arrange meetings prior to events and deliver prompt follow-up afterward
- Refine lead scoring, lead routing, and establish shared handover agreements with the sales team
- Develop and test multi-channel email nurture sequences for prospects not yet ready for sales conversations
- Expand owned channels including email, landing pages, website conversion paths, and organic social media
- Administer marketing automation platforms, CRM integration, campaign tracking, and data quality
- Report monthly on pipeline metrics by source and program for marketing and sales leadership
- Travel to conferences and industry events when necessary
Requirements
- Around five years of experience in B2B demand generation, campaign management, or marketing programs
- Practical daily use of AI tools in marketing workflows
- Proven history of executing recurring webinars or events tied directly to pipeline growth
- Hands-on operational knowledge of marketing automation tools such as HubSpot, Marketo, or Pardot
- Direct experience managing Salesforce including lead scoring, routing, and campaign tracking
- Demonstrated ability to meet pipeline or opportunity generation targets
- Strong writing capabilities for emails and landing pages
Qualifications
- Prior background within the security or infrastructure technology industry
- Familiarity with webinar technologies like ON24, Goldcast, or Zoom Webinars
- Demonstrated background in planning physical or virtual events
- Experience executing co-marketing initiatives with cloud providers or channel partners
Core Skills
Benefits
- Remote work anywhere in the US
- Competitive salary
- Paid time off
- Health insurance
- Work equipment provided
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role allows for remote work anywhere in the United States.
What is the expected experience level for this role?
The posting specifies around five years of experience in B2B demand generation, campaign, or marketing programs roles, ideally targeting technical audiences in security, infrastructure, or developer tools.
What benefits are provided?
Wallarm offers health insurance, paid time off, work equipment, and a competitive salary.
Will travel be required for this job?
Yes, the role requires the ability to travel to conferences and events as needed.
Sample Interview Questions
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