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PeopleGroveDemand Generation Manager
PeopleGrove is hiring a Demand Generation Manager for a remote role with about three trips a year. The position sits in the Marketing division, is classified…
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About This Role
PeopleGrove is hiring a Demand Generation Manager for a remote role with about three trips a year. The position sits in the Marketing division, is classified as exempt, and reports to the SVP of Marketing. The manager designs, runs and refines multi-channel campaigns aimed at higher education decision-makers, and serves as the lead HubSpot expert for marketing automation, reporting, and managing leads through their full lifecycle. PeopleGrove is part of…
Job Description
PeopleGrove is hiring a Demand Generation Manager for a remote role with about three trips a year. The position sits in the Marketing division, is classified as exempt, and reports to the SVP of Marketing. The manager designs, runs and refines multi-channel campaigns aimed at higher education decision-makers, and serves as the lead HubSpot expert for marketing automation, reporting, and managing leads through their full lifecycle.
PeopleGrove is part of the PeopleGrove and CORE Higher Education Group. The company supplies software for student and alumni engagement, experiential education and career readiness at colleges and universities. The posting says its platform serves programs of very different sizes and pairs AI-powered tools with hands-on engagement.
In this role, the manager builds cross-channel campaigns spanning email, paid media, content and live webinars, and creates landing pages and split tests that improve conversion. The job owns the lead-to-revenue funnel, works with sales on the handoff from marketing-qualified to sales-qualified leads, and maintains lead scoring based on engagement and fit. It also covers segmentation of ideal-customer-profile contacts, results tracking for return, cost per lead, cost per acquisition and pipeline contribution, and dashboards built in HubSpot. Expert insights, client success stories and event material are reshaped into content for several channels, and the manager keeps a shared calendar of marketing activities.
The posting asks for five or more years in B2B SaaS demand generation or growth marketing, a record of meeting lead and revenue targets, and proven skill in SEO, paid media and conversion rate optimization.
Responsibilities
- Plan and run cross-channel campaigns spanning email, paid media, content and live webinars
- Set up HubSpot workflows, lead nurturing and audience segments
- Build landing pages and run split tests to lift conversion rates
- Manage paid acquisition across PPC, retargeting and social ads
- Take responsibility for the funnel from lead to revenue, and improve the MQL-to-SQL handoff with sales
- Build and maintain lead scoring based on engagement and fit
- Manage contact and company data for high-volume, personalized campaigns
- Monitor return, cost per lead, cost per acquisition and pipeline contribution, and build HubSpot dashboards
- Reshape expert insights, client success stories and event material into demand-generating content
- Keep a team calendar of marketing activities and write up demand generation processes
Requirements
- Four-year degree in marketing, business or communications, or a close equivalent
- Five-plus years of demand generation or growth marketing at a B2B SaaS firm
- Demonstrated results in hitting or beating lead and revenue goals
- Advanced HubSpot ability across automation, workflow design, lead scoring, data hygiene and reporting
- Working knowledge of SEO, paid media buying and CRO work
- Strong analytical skills to turn data into strategy
- Ability to collaborate across functions in a remote setting
- Minimal travel, about three times a year
Qualifications
- Certifications in HubSpot Marketing Hub and HubSpot reporting
- Familiarity with webinar platforms such as Zoom and with event-driven marketing
- Background in edtech or email marketing aimed at universities
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the role remote?
The listing and posting both describe the role as remote, with travel required about three times a year.
How much experience is required?
The posting asks for 5 or more years in B2B SaaS demand generation or growth marketing, plus a bachelor's degree.
Who does the role report to?
The role reports to the SVP of Marketing.
What is the salary?
The posting does not state a salary or pay range.
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