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CallRailDemand Generation Marketing Manager
CallRail is seeking a Demand Generation Marketing Manager to oversee the agency vertical and drive pipeline growth. In this position, you will build and implement multi-channel…
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About this role
Demand Generation Marketing Manager at CallRail is a full-time role. Work arrangement: Hybrid. Location: Not specified. No salary is shown in this listing. It was posted on Oct 2, 2026. This listing is paused and not taking applications at the moment.
Job Description
CallRail is seeking a Demand Generation Marketing Manager to oversee the agency vertical and drive pipeline growth. In this position, you will build and implement multi-channel marketing initiatives intended to attract buyers across every phase of the customer journey, turning inbound free trials into paying clients. You will collaborate closely with various internal departments, including sales, product marketing, content, web marketing, and marketing operations, to coordinate high-impact campaigns that successfully acquire, nurture, and convert leads.
This role is well-suited for a results-driven, curious marketer who understands both the analytical and creative sides of demand generation. The ideal person is a self-starter capable of designing broad strategic plans and executing them with precision in a high-volume setting. Familiarity with utilizing artificial intelligence platforms to optimize operations and solve complex challenges is also expected.
CallRail operates on a hybrid work schedule out of its Atlanta office, with an initial requirement to work on-site on Tuesdays and Thursdays through December 2026, transitioning to a three-day in-office schedule on Mondays, Tuesdays, and Thursdays starting in January 2027.
Responsibilities
- Design and execute full-funnel multi-channel marketing programs to generate quality free trials and new customers within the agency vertical
- Track and report on the marketing and sales funnel, analyzing volume, conversion rates, and velocity from initial inquiry to closed sale
- Develop and maintain a comprehensive calendar for demand generation programs
- Integrate marketing channels including email, webinars, virtual and live events, digital marketing, social media, review sites, influencers, gift marketing, and chat
- Identify and test new marketing channels tailored to the target audience
- Collaborate with content marketing, SEO, public relations, and social media teams to align messaging and demand plans
- Present demand strategy plans to executive leadership and sales teams while gathering feedback
- Incorporate artificial intelligence platforms to streamline daily tasks and address complex problems
Requirements
- Proven experience building and executing measurable B2B SaaS demand generation programs, preferably within a self-serve or Product-Led Growth model
- Demonstrated track record of creating marketing programs targeting marketing agencies
- Experience improving funnel volume, conversion rates, and lead velocity
- Familiarity with lead generation, lead scoring, nurture tactics, and buyer personas
- Proficiency with marketing automation tools like Marketo, CRM software like Salesforce, and data visualization tools like Looker Studio
- Experience managing relationships with third-party agencies or publications
- Strong writing and editing skills for marketing copy
- Project management, budgeting, financial, and strategic planning skills
Qualifications
- Bachelor’s degree
Core Skills
Benefits
- Healthcare coverage with one option fully covered for employees
- Dental and vision coverage
- Competitive Health Savings Account with company matching
- Paid parental leave
- Flexible vacation policy
- 401(k) options with a dollar-for-dollar company match
- Employee stock options available from the first day
- $2,000 annual educational allowance
- Catered lunches every Tuesday for in-office staff
- Covered MARTA transportation or office parking expenses
- Employee charitable donation company matching up to $500 annually
- Regular company outings and events
- $500 home office setup stipend for hybrid workers
- Designated bike storage
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this position?
The posting specifies that this is a full-time position.
Where is the job located and what is the remote policy?
The role is based out of the Atlanta office with a hybrid work structure. Through December 2026, employees work on-site on Tuesdays and Thursdays, and starting in January 2027, the schedule transitions to three days in the office on Mondays, Tuesdays, and Thursdays.
What is the salary for the Demand Generation Marketing Manager?
The job posting does not specify a salary for this position.
What software experience is preferred?
The company prefers candidates with experience using Marketo for marketing automation, Salesforce for customer relationship management, and Looker Studio for data visualization.
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