Remote opportunity at
MixpanelDigital Adoption & Lifecycle Manager
Mixpanel, a leading product intelligence and analytics platform trusted by over 29,000 businesses, is seeking a Digital Adoption & Lifecycle Manager to join its Customer Engineering…
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AI Summary
As a Digital Adoption & Lifecycle Manager at Mixpanel, you will build and scale automated customer engagement strategies from scratch, focusing on adoption, retention, and expansion for digital-only accounts. Day-to-day responsibilities include designing behavior-based segmentations, authoring campaign copy, executing multi-channel lifecycle programs, and implementing AI-driven customer success initiatives. You will collaborate closely with product, marketing, and customer engineering teams to ensure unified messaging throughout the user journey.
About This Role
Mixpanel, a leading product intelligence and analytics platform trusted by over 29,000 businesses, is seeking a Digital Adoption & Lifecycle Manager to join its Customer Engineering organization remotely. This position is designed for an independent builder who wants to shape a newly established function from the ground up rather than maintain existing systems. Operating within the Customer Digital Experience team, this professional will own communications targeting adoption, retention, and expansion…
Job Description
Mixpanel, a leading product intelligence and analytics platform trusted by over 29,000 businesses, is seeking a Digital Adoption & Lifecycle Manager to join its Customer Engineering organization remotely.
This position is designed for an independent builder who wants to shape a newly established function from the ground up rather than maintain existing systems. Operating within the Customer Digital Experience team, this professional will own communications targeting adoption, retention, and expansion across the entire customer base, with a primary focus on unmanaged digital-only accounts.
The role involves crafting behavior-based segmentation, writing customer-facing copy, executing multi-channel campaigns, and pioneering agentic customer success strategies utilizing artificial intelligence. This is a highly collaborative position that requires working alongside marketing, product, and customer-facing teams to align engagement timing and harmonize messaging across the organization.
Responsibilities
- Develop and execute end-to-end lifecycle communication strategies spanning onboarding, adoption, retention, and expansion.
- Establish behavior-based audience segmentation utilizing product usage data, health signals, and account attributes.
- Write concise and valuable copy for emails, in-product messaging, and digital channels.
- Build, test, and launch campaigns utilizing automation tools such as Customer.io, HubSpot, and Statisfy.
- Coordinate with the marketing department to manage a shared email calendar and prevent audience overlap.
- Translate product launches and feature updates into targeted lifecycle initiatives.
- Define program success metrics, monitor performance inside Mixpanel, and conduct regular reporting on engagement and retention.
- Run experiments regarding subject lines, timing, sequencing, and channel mix to optimize campaign performance.
- Pilot agentic customer success approaches that deploy AI to personalize touchpoints and handle interactions.
Requirements
- Demonstrated experience in customer lifecycle communications within a B2B SaaS setting focused on post-sale stages.
- Proven background as a strong writer capable of communicating clearly with technical audiences.
- Hands-on technical familiarity with marketing automation platforms like Customer.io, HubSpot, Braze, or Iterable.
- Fluency in product analytics tools such as Mixpanel to pull data and define user segments.
- Familiarity with customer success software including Statisfy, Gainsight, or Totango.
- Demonstrated ability to drive projects independently in an ambiguous environment.
- Experience contributing directly to business outcomes such as net retention rate, gross retention rate, and activation rates.
Qualifications
- Prior experience launching a scaled or digital customer success program at a company.
- Background serving self-serve or long-tail customer segments that rely exclusively on digital channels.
- Past use of in-product messaging tools alongside lifecycle orchestration platforms beyond standard email.
- Direct, hands-on deployment experience with AI agents in a customer-facing workflow.
Core Skills
Benefits
- Comprehensive medical, vision, and dental care coverage
- Mental wellness benefit
- Generous vacation policy paired with additional company holidays
- Enhanced parental leave
- Paid volunteer time off
- Pre-tax benefits including 401(k), wellness benefits, and holiday breaks
- Equity consideration
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote status for this role?
The position is remote.
What is the employment type?
The posting specifies full-time employment.
What is the salary range for this position?
The total target cash compensation range is $132,000 to $162,750 USD, which includes base compensation and variable compensation, plus equity and benefits eligibility.
Role DNA (AI assessment)
This role requires a highly autonomous builder who can balance technical lifecycle strategy with extensive cross-functional collaboration.
Salary Analysis
Although Mixpanel did not disclose salary details in the posting, typical US market compensation for a remote lifecycle manager at a mid-to-late stage SaaS company ranges from $120,000 to $175,000 per year.
Employer-Listed Salary
Not disclosed
As stated in this job posting.
AI salary estimate (not from the employer)
AI-estimated market range based on role, seniority, and location — not a guaranteed offer, and independent of the employer's own figure above.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.