Remote opportunity at
MitratechDigital Marketing Manager
Mitratech seeks a Digital Marketing Manager to lead paid digital strategies for its Workforce Compliance and HR Solutions lineup, encompassing background screening, I-9 verification, leave management,…
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About This Role
Mitratech seeks a Digital Marketing Manager to lead paid digital strategies for its Workforce Compliance and HR Solutions lineup, encompassing background screening, I-9 verification, leave management, and HR expertise offerings. Operating as an individual contributor in a hands-on capacity, this professional will build, run, refine, and report on paid advertising programs designed to generate qualified pipeline demand across every stage of the sales journey. The person in this role collaborates…
Job Description
Mitratech seeks a Digital Marketing Manager to lead paid digital strategies for its Workforce Compliance and HR Solutions lineup, encompassing background screening, I-9 verification, leave management, and HR expertise offerings. Operating as an individual contributor in a hands-on capacity, this professional will build, run, refine, and report on paid advertising programs designed to generate qualified pipeline demand across every stage of the sales journey. The person in this role collaborates closely with sales, product marketing, demand generation, and revenue operations teams to ensure campaigns rely on data and AI capabilities while remaining anchored to revenue targets.
Mitratech serves tens of thousands of client organizations worldwide, catering to numerous Fortune 500 enterprises and hundreds of thousands of users globally. Celebrating a history spanning over three decades, the firm develops operations software for HR, risk, compliance, and legal departments. This remote-eligible opportunity within the United States provides a salary range of $90,000 to $120,000 per year, accompanied by employee benefits and annual bonus eligibility.
Responsibilities
- Design, manage, and scale paid digital campaigns across search engines, social media platforms, display networks, retargeting channels, and B2B software marketplaces
- Oversee channel-specific budgets, financial forecasting, campaign pacing, and performance tuning for multiple HR software solutions and buyer personas
- Partner with product marketing to translate value propositions and customer pain points into high-performing advertising copy and targeted keyword strategies
- Utilize artificial intelligence tools for automated bidding, audience expansion, ad variation experimentation, and keyword scaling
- Analyze channel performance metrics, cohort metrics, cost per lead, customer acquisition cost, conversion rates, and pipeline generation
- Run multivariate and A/B tests across advertisements, landing pages, and audience segments to maximize conversion effectiveness
- Deliver executive-level performance summaries, business insights, and strategic recommendations to senior marketing leaders
- Configure and maintain integrations linking paid advertising networks with HubSpot marketing automation and Salesforce CRM systems
- Collaborate with web and conversion rate optimization teams to improve landing page experiences and user journey paths
Requirements
- Four to six years of professional background in performance marketing, demand generation, or paid digital advertising within a B2B technology or SaaS setting
- Practical execution experience running paid search campaigns on Google and Bing alongside paid social ads on LinkedIn, display, and retargeting initiatives
- Comprehensive grasp of full-funnel B2B demand models, revenue attribution methods, and lead lifecycle procedures
- Working familiarity with Salesforce CRM and HubSpot marketing automation platforms
- Demonstrated capability to analyze complex datasets, extract meaningful findings, and convert insights into optimization tasks
- Experience working collaboratively alongside sales, product marketing, and operations groups
Qualifications
- Familiarity with AI-driven features embedded in advertising platforms such as automated bidding and responsive ads
- Knowledge of AI-assisted tools dedicated to keyword research, creative content creation, and experimental analysis
- Prior hands-on experience utilizing 6sense for intent data, account-based targeting, and audience orchestration
- Background in marketing SaaS products, compliance-focused industries, payroll services, or human resources software
- Exposure to portfolio-based marketing strategies, conversion rate optimization, and landing page personalization
Core Skills
Benefits
- Health, dental, and vision insurance coverage
- 401(k) plan featuring an employer match
- Open paid time off policy
- 11 paid holidays
- Four annual paid global wellness days off
- Short-term disability, long-term disability, and group life insurance
- Paid parental leave
- Pet insurance plans
- Flexible spending account and health savings account options
- Employee assistance program
- Access to the LinkedIn Learning platform
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location or remote work policy for this role?
This position can be performed 100% remotely from anywhere within the United States.
What is the salary range for the Digital Marketing Manager position?
The anticipated annual pay range spans from $90,000 to $120,000 USD, with eligibility for an annual bonus and employee benefits.
What level of experience is required?
Applicants need four to six years of experience in demand generation, performance marketing, or paid digital marketing within a B2B SaaS or technology environment.
How is performance evaluated in relation to AI tools?
The role requires leveraging AI-driven features within ad platforms, such as automated bidding and responsive ads, while experience with 6sense intent data and AI-assisted research tools serves as a significant plus.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.