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NRTCDigital Marketing Specialist (Remote)
NRTC seeks a remote Digital Marketing Specialist for Pivot, its marketing and customer experience agency unit. NRTC operates as a member-driven cooperative providing technology solutions to…
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About This Role
NRTC seeks a remote Digital Marketing Specialist for Pivot, its marketing and customer experience agency unit. NRTC operates as a member-driven cooperative providing technology solutions to rural electric and telephone cooperatives. Within this environment, Pivot supports meaningful organizations by defining brands, telling unique stories, and deepening customer relationships through four specialized practice areas. The person in this role will plan, run, and refine digital campaigns across paid search, social media,…
Job Description
NRTC seeks a remote Digital Marketing Specialist for Pivot, its marketing and customer experience agency unit. NRTC operates as a member-driven cooperative providing technology solutions to rural electric and telephone cooperatives. Within this environment, Pivot supports meaningful organizations by defining brands, telling unique stories, and deepening customer relationships through four specialized practice areas.
The person in this role will plan, run, and refine digital campaigns across paid search, social media, and emerging digital channels. Responsibilities include building paid social and search engine marketing strategies, tracking conversions, maintaining organic social media presence, conducting audits, and keeping pace with digital trends such as generative search optimization and AI-powered marketing tools. Candidates should possess strong professional writing skills, the ability to manage multiple clients simultaneously, and the capacity to collaborate across departments.
Responsibilities
- Plan, execute, optimize, and analyze paid social and search engine marketing campaigns across various advertising networks
- Configure, oversee, and evaluate conversion tracking using Google Analytics and Google Tag Manager
- Formulate and assess social media and search strategies tailored to B2B and B2C audiences
- Create and publish organic social content to maintain brand presence for Pivot and its clients
- Perform audits on social media and search engine marketing, delivering strategic recommendations
- Monitor digital trends and develop expertise in AI-powered tools and generative search optimization
- Contribute to creative brainstorming sessions and help build educational materials for the team
Requirements
- At least two years of professional experience managing paid social media campaigns or Google Ads
- Bachelor degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or a related field, or an equivalent mix of education and experience
- Strong grammar, professional writing, and communication abilities
- Capacity to handle multiple clients concurrently with high attention to detail
- Provision of a reliable internet connection and a quiet, distraction-free environment for remote work
- Availability to travel occasionally up to five percent
Qualifications
- Foundational understanding and experience with SEO audits, optimization, and reporting
- Prior background working with nonprofit organizations
- Google Ad Certification
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the work is performed in a remote office setting, and applicants must provide a reliable internet connection along with a quiet, distraction-free workspace.
What experience is required for this role?
Applicants must have a minimum of two years of professional experience in paid social media and/or Google Ads, alongside a relevant bachelor's degree or an equivalent combination of education and experience.
Is travel required for this job?
Occasional travel may be required, up to five percent of the time.
What is the salary for this position?
The salary is not specified in the job posting.
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