Remote opportunity at
NutrafolDirector, Brand Marketing
Nutrafol is seeking a Director, Brand Marketing to lead the strategy and commercialization for new product innovations. Operating in a remote capacity, this builder-style position focuses…
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About This Role
Nutrafol is seeking a Director, Brand Marketing to lead the strategy and commercialization for new product innovations. Operating in a remote capacity, this builder-style position focuses on shaping a new product range that extends the company's focus from the inside-out to the outside-in. The person in this role will partner closely with Product Development to bring consumer insights into early-stage formulations, claims testing, and sequencing. Responsibilities include defining the brand…
Job Description
Nutrafol is seeking a Director, Brand Marketing to lead the strategy and commercialization for new product innovations. Operating in a remote capacity, this builder-style position focuses on shaping a new product range that extends the company's focus from the inside-out to the outside-in. The person in this role will partner closely with Product Development to bring consumer insights into early-stage formulations, claims testing, and sequencing. Responsibilities include defining the brand story, managing go-to-market execution across direct-to-consumer, Amazon, and professional channels, and establishing pricing guidelines aligned with finance. This opening is well-suited for an entrepreneurial, self-directed professional who thrives in a hands-on capacity and possesses extensive brand management experience within high-growth settings. Nutrafol is recognized as a leading dermatologist-recommended hair growth supplement brand, employing a multi-factorial approach to target key root causes of hair thinning using natural ingredients and a patented blend. Candidates will work collaboratively across cross-functional teams, driving a shared plan without formal authority while maintaining the brand's established credibility and premium experience.
Responsibilities
- Own brand strategy, positioning, and narrative to strengthen the masterbrand.
- Conduct primary and secondary research to analyze target consumers, competitors, and category trends.
- Manage naming for the range and individual stock-keeping units in collaboration with creative and legal teams.
- Integrate consumer insights and brand point of view into product pipelines and claims prioritization.
- Build and execute the launch plan across direct-to-consumer, Amazon, and professional channels alongside growth and marketing teams.
- Establish new product innovation pricing above the annual margin floor set with finance.
- Lead annual and quarterly brand plans for new product innovations and collaborate on creative campaigns and social narratives.
- Provide executive updates to leadership and track post-launch performance to inform future iterations.
Requirements
- Have eight to twelve years of brand management, brand marketing, or innovation marketing experience at a high-growth brand.
- Possess direct-to-consumer experience.
- Demonstrate a track record of taking products from concept to market alongside research and development, regulatory, and supply chain partners.
- Show proven ability to build integrated brand strategies and launch campaigns across digital, social, customer relationship management, retail media, and direct response.
- Bring strong commercial and go-to-market instincts across direct-to-consumer, e-commerce, and omnichannel environments.
Qualifications
- Experience in hair care, beauty, or science-led consumer health is preferred.
Core Skills
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package including flexible spending account program
- 401K with employer match
- Quarterly Bonus Program
- Flexible paid time off
- Two company-wide wellness breaks every day
- Free lunch on Tuesdays and Thursdays via Seamless and Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning and development stipend
- Free Headspace meditation app membership
- Free Nutrafol subscription
- Pet insurance discounts and benefits
Frequently Asked Questions
What is the location and remote policy for this job?
This position is fully remote.
What is the employment type?
The posting specifies that this is a full-time employment opportunity.
What is the salary range for the Director, Brand Marketing role?
The annual base salary range listed is $160,000 to $180,000 USD, which does not include additional perks, benefits, or quarterly bonus eligibility.
How many years of experience are required?
Candidates must have 8 to 12 years of brand management, brand marketing, or innovation marketing experience at a high-growth brand.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.