Remote opportunity at
CrossFitDirector, Community Marketing
CrossFit is hiring a Director, Community Marketing to head up marketing initiatives directed at its global network comprising over 10,000 affiliates spread across more than 140…
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About This Role
CrossFit is hiring a Director, Community Marketing to head up marketing initiatives directed at its global network comprising over 10,000 affiliates spread across more than 140 countries. This full-time, remote position focuses on building engagement, sentiment, expansion, and retention among affiliate owners and coaches. The person in this role will spearhead communication strategies, manage the Affiliate Toolkit, drive international community marketing across key global markets, and oversee promotional efforts for…
Job Description
CrossFit is hiring a Director, Community Marketing to head up marketing initiatives directed at its global network comprising over 10,000 affiliates spread across more than 140 countries. This full-time, remote position focuses on building engagement, sentiment, expansion, and retention among affiliate owners and coaches. The person in this role will spearhead communication strategies, manage the Affiliate Toolkit, drive international community marketing across key global markets, and oversee promotional efforts for major gatherings like the CrossFit Owners & Coaches Conference and the CrossFit Games. Additionally, the role involves turning enterprise campaigns into actionable affiliate materials, guiding engagement efforts such as town halls and surveys, encouraging affiliate media storytelling, and handling annual planning, budgeting, and performance reporting. This opportunity suits experienced marketing professionals with a background in community, member, or B2B marketing, particularly within the fitness sector or franchise and network business models.
Responsibilities
- Manage affiliate owner messaging in collaboration with Integrated Marketing, including monthly newsletters, regional dispatches, promotional emails, and lifecycle campaigns
- Establish the affiliate calendar alongside Integrated Marketing and coordinate with the email team regarding builds, quality assurance, and metrics
- Create alternate owner communication channels such as SMS
- Direct the strategy, implementation, and analytics for business and marketing assets within the Affiliate Toolkit
- Determine the content schedule, site architecture, campaign hubs, templates, and guides for gym marketing
- Monitor and evaluate resource utilization, present insights to leadership, and leverage data to enhance headquarters-provided tools
- Advance international marketing and expand the Community Marketing sector within key markets like Brazil, Spain, France, Italy, the UK and Ireland, DACH, Australia, and South Korea
- Hire, activate, and set strategic direction for in-country Community Marketing Managers to boost brand awareness and affiliate participation locally
- Collaborate with country managers and the gym team to localize content, establish local alliances, and roll out in-market campaigns
- Translate affiliate materials and campaigns into core languages
- Direct marketing, promotion, and ticket sales for the CrossFit Owners & Coaches Conference
- Establish registration and attendance targets and monitor sales cycles alongside the events team
- Spearhead marketing for affiliate participation at the CrossFit Games, including owner gatherings, workouts, and booth activities
- Translate overarching company campaigns into affiliate playbooks, assets, and schedules
- Help lead Affiliate Owner Town Hall meetings from planning agendas and executive talking points to summarizing outcomes
- Contribute to owner surveys and research by forming questions and translating findings into marketing priorities
- Direct initiatives that encourage affiliates to produce and circulate CrossFit narratives via global contests and outreach
- Establish procedures to equip country managers, seminar staff, and affiliates with ready-to-share assets
- Aid affiliate expansion and retention via new-gym onboarding, win-back campaigns, and partnership programs
- Develop the yearly Community Marketing plan, schedule, and budget, while supervising vendors and contractors
Requirements
- More than 8 years of experience in community, member, or B2B marketing
- Familiarity with email and lifecycle platforms such as Braze
- Proficiency with content management systems and analytics platforms like Amplitude
- Event and campaign marketing background spanning multiple teams
- Background in establishing or directing marketing across international markets, including supervising local teams or partners
Qualifications
- Familiarity with the CrossFit affiliate model
- CrossFit Level 1 certification preferred
Core Skills
Benefits
- Comprehensive Medical, Dental, and Vision plans
- Discretionary Paid Time Off
- Flexible spending account
- 401(k) with employer matching vested immediately on day one
- CrossFit Courses Benefit and Membership Reimbursement
- Partnership perks
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the source posting indicates that the location is remote and the remote status is remote.
What is the employment type?
The position is full-time.
What salary does this role offer?
The posting does not specify a salary.
What experience is required to apply?
Candidates must have over eight years of experience in community, member, or B2B marketing, preferably within fitness or a franchise and network model, along with experience using email platforms, content management systems, analytics tools, and managing international marketing.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.