Remote opportunity at
CrossFit, LLCDirector, Community Marketing
CrossFit, LLC is currently hiring a Director, Community Marketing to head up marketing initiatives directed at its global affiliate network encompassing over 10,000 affiliates across more…
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About This Role
CrossFit, LLC is currently hiring a Director, Community Marketing to head up marketing initiatives directed at its global affiliate network encompassing over 10,000 affiliates across more than 140 countries. In this position, the selected individual will take charge of engagement programs, communications, and business tools designed to help gym owners and coaches foster gym growth and enhance retention. This opportunity is suited for an experienced marketing professional with a background…
Job Description
CrossFit, LLC is currently hiring a Director, Community Marketing to head up marketing initiatives directed at its global affiliate network encompassing over 10,000 affiliates across more than 140 countries. In this position, the selected individual will take charge of engagement programs, communications, and business tools designed to help gym owners and coaches foster gym growth and enhance retention. This opportunity is suited for an experienced marketing professional with a background in community, B2B, or member marketing, ideally within the fitness industry or a franchise framework. The role involves orchestrating international marketing strategies, coordinating affiliate toolkits, managing event promotions such as the CrossFit Games and the Owners and Coaches Conference, and driving global storytelling initiatives. Working closely with country managers, the Integrated Marketing team, and various cross-functional groups, the incoming director will shape marketing priorities through data insights, surveys, and town halls. CrossFit, LLC operates as an equal opportunity employer.
Responsibilities
- Direct affiliate owner communications including monthly HQ newsletters, regional updates, and lifecycle journeys alongside the Integrated Marketing team
- Manage the strategy, data insights, and content roadmap for marketing and business resources inside the Affiliate Toolkit
- Help lead international marketing and build out the Community Marketing function across major global markets
- Recruit, activate, and set strategy for in-market Community Marketing Managers
- Oversee all marketing, ticket sales, and promotional plans for the CrossFit Owners and Coaches Conference
- Lead marketing activities for affiliate events and workouts at the CrossFit Games
- Translate company campaigns into affiliate playbooks, assets, and timelines
- Help lead Affiliate Owner Town Halls and partner on owner research and surveys
- Oversee initiatives encouraging affiliates to generate and share CrossFit stories
- Build the annual Community Marketing plan, budget, and calendar while managing vendors and reporting performance to leadership
Requirements
- Have at least 8 years of experience in community, member, or B2B marketing, preferably in fitness or a franchise or network model
- Demonstrate experience owning email and lifecycle programs using platforms like Braze
- Show comfort working with content management systems and analytics tools such as Amplitude
- Bring event and campaign marketing experience spanning multiple teams
- Possess experience building or leading marketing across international markets, including managing in-market teams or partners
- Display the ability to lead cross-functional work without direct authority
Qualifications
- Possess knowledge of the CrossFit affiliate model
- Hold a CrossFit Level 1 certification, which is preferred
Core Skills
Benefits
- Rich Medical, Dental, and Vision plans
- Discretionary Paid Time Off
- Flexible spending account
- 401(k) with employer matching vested on day one
- CrossFit Courses Benefit
- Membership Reimbursement
- Partnership Perks
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote work policy for this role?
The source posting specifies that this position is remote.
What kind of experience is required for this position?
Candidates must have 8 or more years of experience in B2B, community, or member marketing, preferably within the fitness sector or a franchise or network model. Additional requirements include experience with email and lifecycle programs, CMS and analytics tools, multi-team event marketing, international market leadership, and cross-functional coordination.
What benefits are offered?
The employer provides medical, dental, and vision plans, discretionary paid time off, a flexible spending account, a 401(k) with day-one vested employer matching, CrossFit courses benefits, membership reimbursement, and partnership perks.
What is the salary for this role?
The salary is not stated in the job posting.
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