Remote opportunity at
Helium 10Director, Content & Product Marketing
Helium 10 is seeking a remote Director, Content & Product Marketing to lead content creation, product marketing, and search visibility initiatives across SEO, AEO, and GEO…
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About This Role
Helium 10 is seeking a remote Director, Content & Product Marketing to lead content creation, product marketing, and search visibility initiatives across SEO, AEO, and GEO channels. Operating within a broader commerce media ecosystem that supports thousands of brands and agencies, this leader will harmonize product vision, brand identity, and revenue expansion for solutions tailored to Walmart, TikTok, and Amazon sellers. This position is well-suited for an analytical yet hands-on…
Job Description
Helium 10 is seeking a remote Director, Content & Product Marketing to lead content creation, product marketing, and search visibility initiatives across SEO, AEO, and GEO channels. Operating within a broader commerce media ecosystem that supports thousands of brands and agencies, this leader will harmonize product vision, brand identity, and revenue expansion for solutions tailored to Walmart, TikTok, and Amazon sellers.
This position is well-suited for an analytical yet hands-on marketing leader who enjoys shaping go-to-market strategies, building messaging frameworks, and crafting high-impact content such as long-form pieces and launch materials. The person in this role acts as a primary bridge among product, growth, brand, customer success, and content teams while reporting directly to the Vice President of Product Growth Strategy and Operations.
The successful candidate will manage a team of five professionals, establishing clear operational processes, mentoring staff members, and defining metric-driven outcomes. Responsibilities span comprehensive go-to-market planning, roadmap advising using customer and market intelligence, editorial standard-setting, and cross-functional campaign collaboration. The ideal applicant combines strategic foresight with deep operational execution.
Responsibilities
- Develop and maintain product positioning, messaging frameworks, and segmentation strategies across multiple buyer personas
- Advise product leadership on future roadmaps utilizing market intelligence, customer evidence, and competitive data
- Lead integrated go-to-market execution for major feature releases, product launches, and category expansions
- Oversee content strategy across web, blog, and social media channels tailored to direct-to-consumer and marketplace seller audiences
- Manage search and AI-search visibility roadmaps including SEO, AEO, and GEO initiatives to drive organic traffic
- Set editorial standards and brand voice while personally producing high-impact thought leadership and launch content
- Track performance metrics for product marketing initiatives using tools like Tableau, SQL, and Amplitude
- Collaborate with brand and growth teams to execute multi-channel campaigns across email, paid ads, and social networks
- Conduct ongoing market research regarding industry trends, competitor positioning, and customer needs
- Build, lead, and mentor a team of five marketing professionals while establishing clear decision-making frameworks
Requirements
- Ten or more years of combined experience in content marketing and product marketing
- Leadership experience working inside a technology or SaaS company
- Demonstrated background in owning go-to-market strategy, product messaging, and positioning at scale
- Direct familiarity with marketplace ecosystems, with strong Amazon experience preferred
- Experience building or scaling a content engine featuring hands-on SEO expertise and working knowledge of AEO and GEO practices
- Strong writing, storytelling, and editorial capabilities with the ability to operate strategically and hands-on
- Track record of influencing senior stakeholders and aligning product, marketing, and customer success teams
Qualifications
- Familiarity with product-led growth environments and direct-to-consumer e-commerce
- Experience utilizing analytics platforms such as Amplitude, Tableau, and SQL
Core Skills
Benefits
- Flexible paid time off
- Paid holidays and floating holidays
- Medical, dental, and vision insurance
- Flexible spending account and health savings account with employer contributions
- Life insurance and pet insurance
- 401(k) plan with an employer match
- Up to two days of paid time off to volunteer with a 501(c) organization
- Paid parental leave
- Company-subsidized memberships to Wellhub and Peloton
- Access to Carrot, a fertility and family-building information platform
- Eligible for additional annual bonus compensation through incentive plans
Frequently Asked Questions
Is this position remote?
Yes, this role is listed as remote.
What is the salary range for this job?
The annual base salary range is $175,000 to $205,000 USD, and the position is eligible for additional annual bonus compensation through incentive plans.
How many direct reports will this director manage?
The Director of Content & Product Marketing manages a team of five.
Who does this position report to?
This role reports to the Vice President of Product Growth Strategy and Operations.
What level of experience is required for applicants?
Applicants must have 10 or more years of experience across product marketing and content marketing, including leadership experience within a SaaS or technology company.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.