Remote opportunity at
LRNDirector, Demand Generation
LRN, a global provider of ethics and compliance SaaS solutions that assists over 30 million individuals and more than 3,000 clients across the globe, is seeking…
Career Tools
About This Role
LRN, a global provider of ethics and compliance SaaS solutions that assists over 30 million individuals and more than 3,000 clients across the globe, is seeking a Director, Demand Generation for its North American operations. In this remote position, the chosen candidate will spearhead the creation and execution of demand generation initiatives aimed at capturing new logos, acquiring new leads, and boosting conversion rates throughout the entire funnel. This role…
Job Description
LRN, a global provider of ethics and compliance SaaS solutions that assists over 30 million individuals and more than 3,000 clients across the globe, is seeking a Director, Demand Generation for its North American operations. In this remote position, the chosen candidate will spearhead the creation and execution of demand generation initiatives aimed at capturing new logos, acquiring new leads, and boosting conversion rates throughout the entire funnel.
This role suits a growth marketing professional experienced in orchestrating multi-channel campaigns, account-based marketing, and partner-driven paid media strategies. The person in this position will collaborate closely with sales, marketing operations, agency partners, and sales development representatives to optimize pipeline creation, track funnel metrics, and enhance conversion efficiency. The ideal candidate will bring a background in enterprise software, B2B SaaS, or technology sectors, along with deep familiarity with North American enterprise buyer journeys and CRM platforms like Salesforce.
Responsibilities
- Develop and oversee the North American demand generation strategy focused on new business acquisition and funnel conversion improvement
- Direct integrated multi-channel campaigns including digital, paid media, content syndication, email nurtures, remarketing, webinars, PR, and in-person events
- Build account-based marketing campaigns to transition marketing qualified accounts into sales-ready leads
- Partner with sales and revenue operations to define target audience segments, pipeline goals, and conversion metrics
- Guide sales development representatives to elevate lead follow-up, qualification consistency, and conversion rates
- Collaborate with marketing operations to analyze funnel performance, track velocity, and eliminate drop-off points
- Execute A/B testing, message refinement, and channel analysis to continually enhance acquisition outcomes
Requirements
- Possess eight to ten years of professional experience in B2B growth marketing or demand generation
- Bring at least three years of experience leading regional programs, including integrated campaigns and account-based marketing
- Demonstrate a proven track record of optimizing funnel performance metrics within a business-to-business environment
- Have hands-on experience working alongside and guiding business development or sales development representative teams
- Demonstrate expertise utilizing marketing automation systems like HubSpot and customer relationship management platforms such as Salesforce
- Show prior experience managing agency partners and collaborating across cross-functional or cross-regional stakeholders
- Bring background experience in technology, enterprise software, or B2B SaaS industries
Core Skills
Benefits
- Flexible paid time off
- Paid US public holidays and sick time
- Medical, dental, and vision insurance
- 401K plan with employer match
- Life insurance
- Short-term and long-term disability benefits
- Health and wellness reimbursements
- Health savings and flexible spending accounts
- Employee assistance plan
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting explicitly lists the location as remote.
What is the employment type for this role?
The role is full-time.
What is the salary for the Director, Demand Generation position?
The salary is not specified in the job posting.
How many years of experience are required?
The position requires 8 to 10 years of experience in B2B demand generation or growth marketing, including at least 3 years leading regional programs and campaigns.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.