Remote opportunity at
MagicSchool AIDirector, Digital Marketing
MagicSchool AI seeks a Director, Digital Marketing to lead paid and organic growth initiatives for its generative artificial intelligence platform. Operating as a player-coach, this role…
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About This Role
MagicSchool AI seeks a Director, Digital Marketing to lead paid and organic growth initiatives for its generative artificial intelligence platform. Operating as a player-coach, this role directs both consumer acquisition for individual educators and demand generation for partner schools and districts. The position involves managing budget allocation, forecasting, and channel strategy across search, paid social, and display media, while overseeing website strategy and lifecycle marketing programs. The person in this…
Job Description
MagicSchool AI seeks a Director, Digital Marketing to lead paid and organic growth initiatives for its generative artificial intelligence platform. Operating as a player-coach, this role directs both consumer acquisition for individual educators and demand generation for partner schools and districts. The position involves managing budget allocation, forecasting, and channel strategy across search, paid social, and display media, while overseeing website strategy and lifecycle marketing programs.
The person in this role will build, guide, and develop a small team of contractors and agency partners, reporting directly to the Chief Marketing Officer and collaborating closely with Product, Sales, and Customer Success. Responsibilities include defining the measurement framework for performance metrics like blended cost of acquisition, customer lifetime value, and pipeline contribution. The ideal candidate brings extensive background in multi-million dollar marketing budgets, hands-on paid search and social campaign management, and website optimization.
Responsibilities
- Formulate and execute the overarching digital marketing strategy, annual plan, budget, and forecasting for both B2C acquisition and B2B demand generation
- Oversee paid acquisition performance across search, paid social, and display channels to drive efficient signups and pipeline growth
- Establish the metrics framework encompassing customer acquisition cost, lifetime value, payback duration, pipeline contribution, and user activation
- Build, lead, and structure relationships with paid digital agencies and contractors
- Manage the experimentation roadmap across web, paid media, and lifecycle initiatives
- Direct website strategy, conversion rate optimization, automated A/B testing, and publishing using Webflow
- Supervise lifecycle and email marketing strategies alongside marketing operations to boost retention and activation
- Present performance analytics and strategic recommendations to executive leadership
Requirements
- Director-level experience managing a multi-million dollar marketing budget
- Several years of hands-on and managerial background in search engine marketing across Google Ads and Bing Ads with ROI-positive outcomes in global markets
- Extensive experience running paid social campaigns on Meta and LinkedIn
- Demonstrated ability to drive both B2C user acquisition and B2B demand generation
- Experience managing web developers and overseeing website strategy
Qualifications
- Experience with Iterable or comparable lifecycle email platforms
- Familiarity with Webflow including automated A/B testing and CMS publishing
- Proficiency with reporting tools such as Looker, Metabase, Amplitude, or HockeyStack
- Professional background in educational technology or mission-driven SaaS
- Experience briefing and managing creative production for paid advertising campaigns
Core Skills
Benefits
- Unlimited time off for work-life balance
- Choice of employer-paid health insurance plans
- Dental and vision insurance offered at low premiums
- Generous stock options vested over four years
- 401k match
- Monthly wellness stipend
- Flexibility to work from home
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting notes the flexibility of working from home.
What is the salary for this role?
The salary is not stated in the job posting.
Who will the Director, Digital Marketing report to?
The role reports directly to the Chief Marketing Officer.
What benefits are offered for full-time employees?
Full-time employees receive unlimited paid time off, a choice of employer-paid health insurance plans, low-premium dental and vision options, stock options vested over four years, a 401k match, and a monthly wellness stipend.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.