Remote opportunity at
Precision Medicine GroupDirector, Integrated Marketing
Precision Medicine Group seeks a Director, Integrated Marketing for a remote, full-time position. This role focuses on building unified marketing strategies that combine thought leadership, digital…
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About This Role
Precision Medicine Group seeks a Director, Integrated Marketing for a remote, full-time position. This role focuses on building unified marketing strategies that combine thought leadership, digital activation, lead generation, campaigns, events, and sales enablement to drive measurable commercial impact. The successful candidate will leverage data, emerging technologies, and artificial intelligence to optimize operational efficiency and marketing effectiveness. The person in this position will spearhead multi-channel campaigns tailored to target audiences…
Job Description
Precision Medicine Group seeks a Director, Integrated Marketing for a remote, full-time position. This role focuses on building unified marketing strategies that combine thought leadership, digital activation, lead generation, campaigns, events, and sales enablement to drive measurable commercial impact. The successful candidate will leverage data, emerging technologies, and artificial intelligence to optimize operational efficiency and marketing effectiveness.
The person in this position will spearhead multi-channel campaigns tailored to target audiences and priority accounts, collaborate with practice teams on editorial plans, and transform expert insights into diverse content assets such as white papers, articles, and webinars. Additional duties include directing digital strategies across social media, email, websites, and paid channels, connecting conference activities to broader campaigns, and partnering with commercial teams on account-based marketing programs. The role also requires tracking key performance indicators and utilizing data tools to monitor funnel progression.
Candidates must possess extensive experience in integrated or digital marketing within complex B2B, healthcare, life sciences, or pharmaceutical services sectors. Travel of up to 10 percent is required for this role.
Responsibilities
- Lead integrated campaigns aligned with growth priorities, target accounts, and specific audiences by developing briefs, messaging frameworks, channel plans, and activation schedules.
- Collaborate with marketing and practice teams to establish editorial plans and transform expert insights into white papers, webinars, articles, reports, and newsletters.
- Direct digital marketing efforts across websites, email, social networks, search engines, paid media, and marketing automation platforms to increase reach and qualified demand.
- Integrate conference and event marketing with ongoing campaigns before, during, and after major industry gatherings.
- Partner with commercial and sales teams on account-based programs, target segmentation, and client engagement strategies.
- Execute paid and earned media strategies alongside practice leaders to boost brand visibility and audience engagement.
- Utilize artificial intelligence tools to streamline workflows, data outputs, and scheduling processes.
- Monitor performance indicators using campaign data, HubSpot, and Salesforce to evaluate engagement and funnel progression.
Requirements
- Minimum of 8 years of professional experience in integrated marketing, digital marketing, content strategy, or related fields.
- Background in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets.
- Familiarity with email marketing, social media, search engine optimization, paid media, websites, marketing automation, and audience journeys.
- Ability to collaborate with senior executives, subject employees, sales personnel, and cross-functional teams.
- Legally authorized to work in the country of employment without requiring sponsorship.
- Availability to travel up to 10 percent of the time.
Qualifications
- Bachelor's degree or an equivalent combination of education and relevant professional experience.
- Prior hands-on experience using HubSpot and Salesforce.
- Demonstrated ability to design and execute multichannel campaigns and thought leadership programs from conception to measurement.
Core Skills
Benefits
- Discretionary annual bonus
- Health insurance
- Retirement savings benefits
- Life insurance and disability benefits
- Parental leave
- Paid time off for vacation and sick leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Director, Integrated Marketing position?
The compensation range is estimated between USD 130,000 and 160,000 per year, and the role is also eligible for a discretionary annual bonus and various benefits.
Is this position remote?
Yes, the source posting designates this role as remote.
What experience is required for this job?
Candidates must have eight or more years of experience in integrated marketing, digital marketing, content strategy, or related fields, ideally within complex B2B markets, healthcare, life sciences, pharmaceutical services, or consulting.
Does the position require any travel?
Yes, there is a travel requirement of up to 10 percent.
Sample Interview Questions
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