Remote opportunity at
NoodleDirector, Marketing & Recruitment Strategy
Noodle operates as a strategy, services, and technology partner for the higher education sector, aiming to help universities become more resilient, efficient, and interconnected. The company…
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About This Role
Noodle operates as a strategy, services, and technology partner for the higher education sector, aiming to help universities become more resilient, efficient, and interconnected. The company is currently hiring a Director, Marketing & Recruitment Strategy to serve as a consultant on special projects with university partners. In this remote position, the strategist will diagnose marketing and enrollment hurdles across various program portfolios and institution types, including public, private, undergraduate, graduate,…
Job Description
Noodle operates as a strategy, services, and technology partner for the higher education sector, aiming to help universities become more resilient, efficient, and interconnected. The company is currently hiring a Director, Marketing & Recruitment Strategy to serve as a consultant on special projects with university partners. In this remote position, the strategist will diagnose marketing and enrollment hurdles across various program portfolios and institution types, including public, private, undergraduate, graduate, online, and residential offerings.
This role is ideal for a seasoned consultant who can navigate unfamiliar environments, ask difficult questions, and defend strategic viewpoints to senior academic leaders. Responsibilities include leading discovery workshops, scoping engagements with business development teams, shaping student journeys, and delivering prioritized action plans spanning demand generation through matriculation. Candidates must reside in the continental United States near a major airport and be comfortable with traveling up to twenty percent of the time.
Responsibilities
- Partner with academic institutions to diagnose marketing and enrollment challenges and find root causes for current and upcoming programs
- Facilitate workshops and discovery sessions with provosts, deans, faculty, and program directors
- Deliver presentations to secure buy-in from senior university stakeholders
- Partner with account teams to scope engagements by outlining timelines, deliverables, and objectives
- Create sequenced action plans with assigned owners and measurable outcomes for internal execution or implementation by Noodle
- Utilize market research, AI tools, and competitive analyses to guide positioning and enrollment strategies
- Collaborate across internal departments to brief teams like design and copywriting on strategy and deliverables
- Interpret performance data to recommend strategic direction across all marketing channels from top-of-funnel to enrollment
- Map student journeys alongside brand strategists focusing on critical touchpoints throughout the recruitment funnel
Requirements
- Have at least 7 years of digital marketing experience
- Possess direct background in higher education or working with higher education clients
- Demonstrate experience leading workshops and presenting to senior stakeholders
- Show a strong background in strategy development, competitive analysis, and market research
- Understand the enrollment funnel deeply, from initial demand generation through matriculation in online higher education programs
- Have experience scoping and structuring consulting engagements while setting clear client expectations
- Reside in the continental US near a major airport to accommodate up to 20 percent travel
- Maintain a reliable, high-speed internet connection and a quiet workspace for camera-on virtual meetings
- Be available during core business hours from 9am to 5pm in your time zone
- Be legally authorized to live and work in the United States
Qualifications
- Agency experience in digital marketing
- Familiarity with CRM platforms and marketing automation tools
- Experience with content marketing, paid media, and SEO strategies
Core Skills
Benefits
- Option to work from the New York City office or a home office
- Computer and charger provided
- 401(k) retirement plan with company match and equity opportunities
- Medical, dental, and vision insurance for employees and families, including mental health services like Headspace and Talkspace
- Employer-paid life and disability insurance
- Optional voluntary coverage including supplemental life, accident, critical illness, and hospital insurance
- Health Savings Account, Flexible Spending Accounts, and commuter benefits
- Employee Assistance Program
- Paid parental leave
- Wellness initiatives, resources, and a free Calm app subscription
- Employee discount program
- Four weeks of paid vacation, ten paid holidays, and paid sick leave
- Monthly mobile connectivity stipend
- Annual education stipend for lifelong learning
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the role is primarily remote, though applicants must reside in the continental US near a major airport to accommodate up to 20 percent travel to partner universities.
What is the salary for this position?
The salary is between $95,000 and $105,000 a year.
What are the core working hours for this role?
Employees must be available during core business hours from 9am to 5pm, with start and end times flexing slightly depending on the candidate's time zone.
Who does this role report to?
The position reports to Melissa Batalin, who is the SVP of Marketing & Enrollment Strategy & Delivery.
Sample Interview Questions
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