Director, Measurement & Attribution

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About This Role

Consumer Edge is seeking a Director, Measurement & Attribution to act as the primary measurement authority for its media division. The organization specializes in consumer and healthcare data analytics, supplying privacy-compliant spending intelligence to top-tier global brands and investment firms. In this remote position, the chosen candidate will spearhead sales attribution and incrementality methodologies, utilizing card, bank, and SKU-level transaction datasets to quantify advertising impact across channels like digital, social,…

Job Description

Responsibilities

• Manage closed-loop sales attribution and sales lift measurement using bank, card, or SKU-level transaction records while optimizing delivery speed, coverage, and rigor.
• Design and deploy incremental sales lift measurement frameworks, establishing clear confidence thresholds to evaluate campaign effectiveness across digital, social, CTV, and retail media channels.
• Standardize client deliverables such as post-campaign reports and benchmark analyses to ensure uniform quality as campaign volume increases.
• Deliver presentation findings to CPG, retail, and agency executives, translating insights into actionable guidance regarding audience targeting, channel mix, media allocation, and testing strategies.
• Conduct feasibility assessments before commitments are made, communicate expectations clearly, and identify potential setup issues early.
• Partner with Product and Engineering teams, platforms, and clean rooms to establish repeatable, automated measurement pipelines derived from exposure data.
• Supervise, mentor, and develop a senior data analyst, expanding the team as business demands grow.
• Utilize artificial intelligence tools to streamline routine reporting, analysis, and quality assurance processes.

Requirements

• Ten or more years of professional experience in advertising analytics and measurement, encompassing commerce media, retail media, or purchase-based tracking.
• Direct hands-on experience executing closed-loop sales attribution and sales lift studies leveraging card, bank, SKU-level, or equivalent purchase data.
• Expertise in causal inference and incrementality methodologies.
• Advanced proficiency in Python or R alongside strong SQL capabilities for building and validating models.
• Extensive familiarity with the programmatic advertising ecosystem, including DSPs, retail media networks, clean rooms, and campaign exposure datasets.
• Demonstrated ability to communicate complex analytical results clearly to senior agency, CPG, and retail clients.

Qualifications

• Familiarity with Interactive Advertising Bureau and Media Rating Council retail media measurement guidelines, along with exposure to establishing MRC-accredited or audited measurement workflows.
• Knowledge of marketing mix modeling and how it integrates alongside closed-loop tracking approaches.
• Prior professional background within a measurement vendor, retail media network, or CPG purchase-data organization.

Core Skills

Benefits

• Annual base salary between USD 170,000 and 200,000
• Opportunity for a performance-based bonus
• Company equity
• 401(k) matching
• Paid parental leave
• Flexible and generous time off
• Work-from-home flexibility
• Subsidized health benefits

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