Opportunity at
Culture AmpDirector, North America Marketing
Culture Amp is hiring a Director, North America Marketing to lead marketing in the region that is its biggest. The post sits at senior leadership level…
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About This Role
Culture Amp is hiring a Director, North America Marketing to lead marketing in the region that is its biggest. The post sits at senior leadership level in the Growth Marketing group, with the VP of Growth Marketing as line manager. The director builds and runs a data-led regional plan to win new customers, deepen relationships with existing ones and strengthen the brand. The location can be Chicago, Austin or New…
Job Description
Culture Amp is hiring a Director, North America Marketing to lead marketing in the region that is its biggest. The post sits at senior leadership level in the Growth Marketing group, with the VP of Growth Marketing as line manager. The director builds and runs a data-led regional plan to win new customers, deepen relationships with existing ones and strengthen the brand. The location can be Chicago, Austin or New York, and frequent travel to regional events is expected.
The director aligns the regional marketing plan with sales and customer experience objectives so pipeline and customer outcomes advance together. Close working relationships are kept with sales leadership, account sellers, SDR leadership and SDRs, because pipeline and growth targets depend on those partnerships. The director also works with the wider Growth Marketing leaders, including those for demand generation, account-based programmes, web, lifecycle marketing and regional teams in EMEA and APAC, and represents North America's priorities to the global marketing organisation, which covers brand, communications, public relations, social and solutions marketing.
Ownership covers in-region conferences, trade shows and webinars whose purpose is lead generation, plus management of the North America marketing budget with an eye on return. The director sets programme measures, leads and develops a high-performing team, and finds ways to use AI tools to speed up campaigns, content and reporting while guiding the team through that change.
The posting seeks ten-plus years in business-to-business marketing, mostly in enterprise software or SaaS, plus a record in regional marketing and leadership. Candidates should be comfortable using AI in marketing work, confident managing budgets for return, skilled at communicating with stakeholders at every level, and able to read business data using Salesforce, Looker and Amplitude. A bachelor's degree is required, and a postgraduate qualification such as an MBA would be a strong plus. The US base salary range is $195,000 to $240,000.
Responsibilities
- Build and execute a data-led North America strategy for new and existing customers
- Line up marketing with sales and customer experience goals
- Forge working relationships with sales leaders, sellers, SDR leaders and SDRs
- Coach and develop a high-performing regional marketing team
- Find where AI can accelerate campaigns, content and reporting, and lead adoption
- Represent the region within Growth Marketing and the global marketing organisation
- Own regional events, trade shows and lead-generating webinars
- Oversee North American marketing spend and set programme measures
Requirements
- Ten or more years in B2B marketing, mainly enterprise software or SaaS
- Track record of building data-driven regional strategies
- Leadership and cross-functional alignment experience
- Ability to work with sales, SDR and global teams toward a shared plan
- Confidence using AI tools in marketing and helping others adopt them
- Experience managing regional budgets for strong returns
- Excellent verbal and written communication
- Data literacy with Salesforce, Looker and Amplitude
- Willing to travel for regional events and initiatives
Qualifications
- A bachelor's degree in a field such as marketing or business is required
- A postgraduate qualification such as an MBA would be a strong plus
Core Skills
Benefits
- Share options through the employee share option program
- Learning programs and coaching
- Quarterly refresh days, an extended year-end break and a monthly wellbeing allowance
- Parental leave from day one
- A MacBook and a budget for a home workspace
- Five paid social impact days each year
- Medical insurance for employee and family (US and UK only)
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where can the role be based?
The posting says Chicago, Austin or New York. The listing shows Chicago.
Does the role involve travel?
Yes. Travel is described as a must, for attending regional events and initiatives.
Who does the director report to?
The posting names the VP of Growth Marketing as the person the director answers to.
What is the base salary?
The posting gives a US base salary range of $195,000 to $240,000, with equity and benefits in addition.
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