Remote opportunity at
CommercetoolsDirector of Demand Generation
Commercetools builds solutions for autonomous commerce, helping enterprises experiment, scale, and grow through AI-driven tools and flexible architecture. The company is currently seeking a Director of…
Career Tools
About This Role
Commercetools builds solutions for autonomous commerce, helping enterprises experiment, scale, and grow through AI-driven tools and flexible architecture. The company is currently seeking a Director of Demand Generation to lead the marketing team in developing and executing a global strategy focused on pipeline generation across target enterprise accounts. In this leadership role, the successful candidate will direct a multi-disciplinary group covering Digital Marketing, ABX, Field and Regional Marketing, Corporate Events,…
Job Description
Commercetools builds solutions for autonomous commerce, helping enterprises experiment, scale, and grow through AI-driven tools and flexible architecture. The company is currently seeking a Director of Demand Generation to lead the marketing team in developing and executing a global strategy focused on pipeline generation across target enterprise accounts.
In this leadership role, the successful candidate will direct a multi-disciplinary group covering Digital Marketing, ABX, Field and Regional Marketing, Corporate Events, and Web Experience. Working alongside Sales and Revenue Operations, the individual will turn demand into predictable revenue by designing integrated multi-channel campaigns aligned with corporate ARR targets. Responsibilities include scaling a global team, architecting Account-Based Marketing strategies for North America, EMEA, APAC, and LATAM, and utilizing AI capabilities to scale marketing programs.
This position requires a seasoned professional with a strong background in enterprise software and global team management. The role follows a hybrid arrangement requiring three days per week in the London office.
Responsibilities
- Design and execute an integrated global demand engine aligned with corporate annual recurring revenue targets
- Lead, mentor, and expand a global team spanning ABX, Field Marketing, Digital, Web, and Events
- Architect targeted Account-Based Marketing strategies for enterprise accounts to drive net-new logos and expansion
- Establish a data-driven approach to track end-to-end conversion rates, pipeline velocity, customer acquisition cost, return on marketing investment, and attributed pipeline
- Partner with Global Sales leadership to align marketing targets with sales pipelines and optimize lead-to-opportunity handoffs
- Implement AI capabilities and new ways-of-working to scale marketing programs and outcomes
- Manage the global demand generation budget and make resource-allocation decisions backed by ROI analytics and attribution models
Requirements
- More than 10 years of progressive demand generation leadership experience in enterprise B2B SaaS or software
- Proven experience leading remote, cross-functional go-to-market teams across multiple regions and time zones
- Mastery of modern enterprise go-to-market strategies, multi-touch attribution, data analytics, and modern martech stacks
- Strong business acumen focused on pipeline math, unit economics, and data-backed decision-making
- Exceptional communication skills with the ability to align product, sales, finance, and executive stakeholders
Qualifications
- Experience in headless or composable commerce, middleware, or developer-centric infrastructure
Core Skills
Benefits
- Comprehensive health benefits for employees and dependents, including OpenUp for mental health support
- Learning and development opportunities featuring an annual learning budget, self-paced platforms, language training, coaching, mentorship, and leadership programs
- Family Leave Plus providing additional fully paid parental leave weeks on top of government-provided leave
- Family Flex Program offering remote work for a number of days annually
- Equity participation program
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location or work arrangement for the Director of Demand Generation?
This is a hybrid role that requires three days a week spent in the London office.
What experience is required for this position?
Candidates must have more than 10 years of progressive demand generation leadership experience in enterprise B2B SaaS or software, alongside experience leading remote, cross-functional go-to-market teams.
What salary does Commercetools offer for this role?
The salary is not stated in the job posting.
What benefits are provided by the company?
Benefits include comprehensive health coverage with mental health support, learning and development budgets, Family Leave Plus for parental leave, a Family Flex remote work program, and an equity participation program.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.