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PaddleDirector of Demand Generation
Paddle is seeking a Director of Demand Generation to take charge of and expand its growth engine, reporting directly to the Chief Marketing Officer. In this…
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About this role
Director of Demand Generation at Paddle is a full-time role. Work arrangement: Not specified. Location: Canada. No salary is shown in this listing. It was posted on Nov 3, 2026. This listing is paused and not taking applications at the moment.
Job Description
Paddle is seeking a Director of Demand Generation to take charge of and expand its growth engine, reporting directly to the Chief Marketing Officer. In this role, you will unite brand, product, content, lifecycle, and performance marketing into a cohesive strategy that generates revenue across various market segments. Paddle acts as a Merchant of Record for digital product companies, helping over 10,000 software sellers globally eliminate payment fragmentation complexities. Backed by investors like KKR, FTV Capital, Kindred, Notion, and 83North, the organization emphasizes an inclusive culture built on transparency, collaboration, and mutual respect.
This position suits an experienced marketing professional who excels at building predictable pipelines across both product-led growth and sales-led motions. You will lead a high-performing team of channel owners, strategists, and operations leads while collaborating cross-functionally with sales, product marketing, brand, and revenue operations. The ideal candidate brings strong commercial fluency, a data-driven mindset, and familiarity with leveraging artificial intelligence for testing, personalization, and workflow automation.
Responsibilities
- Lead the global demand generation function across both product-led growth and sales-led go-to-market strategies
- Drive consistent, full-funnel pipeline growth across paid media, SEO, account-based marketing, lifecycle, and web channels
- Design and execute targeted campaigns tailored for startup, scale-up, mid-market, and enterprise tiers
- Build and optimize one-to-one, one-to-few, and one-to-many account-based marketing programs to accelerate high-value accounts
- Partner closely with sales, growth, product marketing, brand, and web teams to execute connected campaigns
- Activate targeted competitor, product, and vertical plays in collaboration with revenue marketing
- Manage funnel reporting, optimization, and attribution from initial signups and product-qualified leads to final revenue
- Incorporate artificial intelligence to scale testing, targeting, personalization, and workflow automation
- Establish the necessary marketing technology, data infrastructure, and operating cadences to support insight-led growth
- Hire, coach, and manage a team of channel specialists, strategists, and operations personnel
Requirements
- At least 8 years of experience in B2B marketing
- Minimum of 3 years of experience owning pipeline at a Director or equivalent level
- Demonstrated expertise across both product-led growth and sales-led motions
- Full-stack channel knowledge spanning paid media, search engine optimization, account-based marketing, lifecycle, and web
Core Skills
Benefits
- Attractive salary packages
- Stock options
- Unlimited holidays
- Enhanced parental leave
- Retirement plans
- Private healthcare and well-being initiatives
- Annual learning fund alongside internal and external training opportunities
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for the Director of Demand Generation?
The posting specifies that this is a full-time position.
Who does the Director of Demand Generation report to?
This role reports directly to the Chief Marketing Officer.
What experience is required for this role?
Candidates must have at least 8 years of B2B marketing experience, including a minimum of 3 years owning pipeline at a Director or equivalent level across product-led growth and sales-led motions.
What benefits are offered?
Paddle offers stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare, well-being initiatives, and an annual learning fund.
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