Remote opportunity at
CloudinaryDirector of Digital Marketing
Cloudinary runs an image and video API used by millions of developers and more than 10,000 companies. The firm is hiring a Director of Digital Marketing…
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About This Role
Cloudinary runs an image and video API used by millions of developers and more than 10,000 companies. The firm is hiring a Director of Digital Marketing for a full-time remote role. The listing gives a salary band of USD 142,000 to 247,000 per year, along with bonus, options and benefits, and it specifies that applicants must be located on the East Coast. The director is accountable for growth marketing across…
Job Description
Cloudinary runs an image and video API used by millions of developers and more than 10,000 companies. The firm is hiring a Director of Digital Marketing for a full-time remote role. The listing gives a salary band of USD 142,000 to 247,000 per year, along with bonus, options and benefits, and it specifies that applicants must be located on the East Coast.
The director is accountable for growth marketing across a self-serve, product-led funnel, from first visit through qualified pipeline to new paid accounts. Priorities include setting budget, staffing and test capacity across paid search and social, organic search, AI-driven discovery, content, conversion work and lifecycle messaging. The job also involves building owned assets such as free utilities, guides, glossaries, templated content and landing pages. The director leads a disciplined testing program, keeps funnel definitions and attribution reliable alongside data, RevOps and finance colleagues, and prepares investment cases for executives.
Applicants should have ten or more years in B2B software growth, lead generation, product-led growth or performance marketing, with a developer-minded perspective. The listing asks for strong SaaS analytics, cohort and budget modeling skills, hands-on paid and organic acquisition experience, working knowledge of technical SEO and automation tools, and an AI-first working style. Experience with developer, API or infrastructure products and with leading distributed staff and agencies is preferred.
Responsibilities
- Own the growth marketing plan and its execution across the self-serve funnel
- Set budget, people and experiment capacity across paid, organic, AI discovery, content, CRO and lifecycle
- Create and grow owned acquisition assets such as free tools, programmatic pages and guides
- Run an evidence-based testing program with defined success criteria and fast stop-or-scale calls
- Keep funnel metrics and attribution trustworthy in step with the Data, RevOps, Product and Sales groups
- Prepare investment cases for leadership and recommend where capital should go
- Lead a small team of staff and contractors
Requirements
- A decade or more in B2B software growth work spanning lead generation, PLG or performance marketing
- Fluency with SaaS funnel analytics, attribution, cohort work and budget modeling
- Hands-on skill in paid and organic acquisition
- Comfortable with technical SEO, AI search, web testing and marketing automation
- Experience running fast experimentation systems
- Ability to lead senior stakeholders across functions
Qualifications
- Background with developer, API, media technology, infrastructure or complex SaaS products (preferred)
- Experience turning free tools, programmatic content or marketplaces into revenue (preferred)
- Experience managing employees, agencies and contractors across disciplines (preferred)
Core Skills
Benefits
- Fully covered medical, dental and vision for employees and family
- Health savings account contribution from the company
- Matching 401(k)
- Vacation and wellness policy
- Yearly development stipend
- Catered lunches or food allowance
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote?
The listing is marked as remote, but the posting states that candidates must be on the East Coast.
What salary range is listed?
The posting lists USD 142,000 to 247,000 per year, plus bonus, options and benefits.
How much experience is required?
The posting asks for ten or more years working in B2B SaaS growth, lead generation, PLG or performance marketing.
Which benefits are mentioned?
The posting lists fully covered medical, dental and vision coverage, a health savings account contribution, a matching 401(k), a development stipend and a food benefit.
Sample Interview Questions
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