Director of Ecommerce, DTC

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About This Role

Sol de Janeiro, a globally recognized and award-winning beauty enterprise inspired by Brazilian rituals, seeks a strategic professional for the Director of Ecommerce, DTC position. Operating in a remote capacity, this role oversees the direct-to-consumer business across soldejaneiro.com and TikTok Shop, holding ultimate accountability for the channel P&L. The chosen candidate will guide digital commerce strategy, combining business objectives with compelling storytelling, site merchandising, and customer-focused media investments. Responsibilities span…

Job Description

Responsibilities

• Manage the complete DTC P&L strategy, handling revenue forecasting, margin controls, budget distribution, and profitability targets.
• Develop annual and multi-year business strategies focusing on customer acquisition, retention, and lifetime value.
• Partner with finance colleagues to build financial models, track results, and deliver regular P&L reviews.
• Direct pricing, promotional tactics, and margin enhancement methods while maintaining brand integrity.
• Oversee performance media operations across paid search, paid social, affiliate, and other digital acquisition channels.
• Manage agency and technology partnerships while tracking key metrics like customer acquisition cost and return on ad spend.
• Supervise CRM and lifecycle marketing efforts across email, SMS, push notifications, and loyalty initiatives.
• Direct the digital storefront strategy encompassing merchandising, content, user experience, and technical infrastructure.
• Lead, mentor, and expand a high-performing team covering ecommerce, CRM, and performance media.

Requirements

• Minimum of eight years of professional background in ecommerce or digital marketing with demonstrated P&L management.
• At least four years of team leadership experience managing managers and individual contributors across various functions.
• Proven history of owning and expanding a DTC P&L with measurable success in revenue and customer growth.
• Deep expertise in performance media channels and CRM or lifecycle marketing.
• Strong understanding of digital commerce best practices, analytics tools, and ecommerce platforms like Shopify Plus.
• Familiarity with CRM applications, customer data platforms, and subscription or loyalty programs.
• Demonstrated ability to construct and handle media budgets, attribution frameworks, and incrementality tests.
• Strong communication, project management, and analytical skills with a collaborative, solution-oriented mindset.

Qualifications

• Background in beauty, wellness, or consumer packaged goods industries strongly preferred.
• Prior experience working with direct-to-consumer brands transitioning from high growth to maturity.
• Strong aesthetic sensibility with the ability to translate brand voice into on-site merchandising.
• Experience with subscription models, bundling strategies, or other digital merchandising innovations.
• Background in leading international direct-to-consumer expansion efforts.

Core Skills

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment offering collaboration and growth opportunities
• Inclusive culture that values diverse perspectives and individuality

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