Remote opportunity at
EarnestDirector of Growth Marketing - Performance
Earnest is a financial technology employer helping consumers manage debt and make confident financial decisions through smarter borrowing solutions. The company seeks a Director of Growth…
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About This Role
Earnest is a financial technology employer helping consumers manage debt and make confident financial decisions through smarter borrowing solutions. The company seeks a Director of Growth Marketing - Performance to report directly to the VP of Performance Marketing. This full-time, remote position operates within the United States. This role suits an experienced, data-driven marketing professional who thrives in ambiguous environments and enjoys building strategies from scratch. The person in this…
Job Description
Earnest is a financial technology employer helping consumers manage debt and make confident financial decisions through smarter borrowing solutions. The company seeks a Director of Growth Marketing - Performance to report directly to the VP of Performance Marketing. This full-time, remote position operates within the United States.
This role suits an experienced, data-driven marketing professional who thrives in ambiguous environments and enjoys building strategies from scratch. The person in this role will function as both a strategist and a hands-on operator, balancing high-level planning with direct campaign execution. Responsibilities include evaluating and accelerating core acquisition channels such as SEM, Paid Social, and SEO/AEO, while expanding into new high-return options like Programmatic, OTT, OOH, and streaming audio.
The successful candidate will also prepare paid channel strategies for personal loans as the business shifts toward a multi-product lending model by 2027. Additionally, the individual will lead an AI-first marketing transformation by adopting automated workflows within the first 90 days, manage team structures spanning full-time employees, contractors, and agencies, and collaborate closely with product, data science, compliance, and advanced analytics teams. Candidates must be comfortable working within regulated environments where compliance approvals shape project timelines.
Responsibilities
- Evaluate existing strategy, execution, and performance across core acquisition channels including SEM, Paid Social, and SEO/AEO to accelerate results
- Develop and execute channel expansion strategies into high-return mediums such as Programmatic, OTT, OOH, and Streaming Audio
- Partner with analytics and attribution teams to create data-backed measurement frameworks for scaling decisions
- Design paid channel strategies for personal loans to support the company expansion into multi-product lending by 2027
- Drive the adoption of AI workflows within the first 90 days to transform team operations
- Determine the optimal mix of full-time employees, contractors, agencies, and AI capacity
- Act as a player-coach by directing strategy while remaining hands-on with campaign builds, testing, and analysis
Requirements
- Ability to work remotely from the United States
- Comfort operating in a regulated environment requiring compliance approval for new channels and personalization tactics
- Experience setting long-term strategy while retaining the ability to analyze daily SEM performance
- Experience serving in a player-coach capacity with meaningful hands-on campaign execution
Qualifications
- Experience working in fintech, lending, or another regulated business-to-consumer sector
- Background at a high-growth startup or growth-stage company
- Strong proficiency in SQL to independently extract data and coach team members
- Demonstrated history of piloting and scaling advanced measurement methodologies including incrementality testing, geo holdouts, marketing mix modeling, and multi-touch attribution
Core Skills
Benefits
- Health, dental, and vision insurance alongside savings plans
- Mac computer and work-from-home stipend for home office setup
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan and Restricted Stock Units
- 401(k) plan with a company match
- Tuition reimbursement program
- Annual travel perk of one thousand dollars awarded on each anniversary date
- Competitive annual paid time off and parental leave
- Performance-based annual bonus and equity
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote and based in the United States.
What is the salary range for this role?
The base salary ranges from $186,000 to $232,000 USD, and the position is also eligible for an annual performance-based bonus and equity.
What type of employment is this?
The posting specifies a full-time employment type.
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