Remote opportunity at
ConexEDDirector of Marketing
ConexED builds software that helps colleges and universities handle advising, student services and enrollment processes. After two recent statewide RFP wins, the company is pushing into…
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About This Role
ConexED builds software that helps colleges and universities handle advising, student services and enrollment processes. After two recent statewide RFP wins, the company is pushing into new institutions. This remote, full-time Director of Marketing role leads the whole marketing function and is meant to turn strategy into a dependable revenue pipeline. This leader is in charge of demand gen, branding, content, product marketing and field and event work. The job…
Job Description
ConexED builds software that helps colleges and universities handle advising, student services and enrollment processes. After two recent statewide RFP wins, the company is pushing into new institutions. This remote, full-time Director of Marketing role leads the whole marketing function and is meant to turn strategy into a dependable revenue pipeline.
This leader is in charge of demand gen, branding, content, product marketing and field and event work. The job works closely with Sales and RevOps to set pipeline goals, raise funnel conversion and shorten deal cycles, and it sets positioning against rivals. Other responsibilities include running the HubSpot-based marketing stack, planning conference activity, supporting statewide RFP bids with proof points and custom content, and tracking pipeline, acquisition cost and influenced revenue. The company expects the marketing leader to use Claude and similar AI tools for content, research and reporting, and to build workflows others can repeat.
Applicants should have three to five or more years of B2B SaaS marketing, with a growing record of owning demand generation and pipeline. Hands-on work with HubSpot or a similar automation and CRM platform is required, along with a history of marketing that produced measurable revenue. Experience in higher education, the public sector or RFP-driven buying is a bonus, as is a product marketing or growth-stage background. The role also includes hiring and developing a marketing team as it expands.
Responsibilities
- Set the marketing strategy and yearly plan around pipeline, ARR and retention goals
- Run demand generation across paid, organic, account-based and outbound-supporting channels
- Set pipeline targets with Sales and RevOps and improve conversion
- Shape positioning and messaging with the CEO and CRO
- Lead launches, competitive research and sales enablement
- Build a content plan that positions the company as an authority in higher education
- Apply AI tools to speed up content, research, campaigns and reporting
- Oversee the marketing tech stack and reporting with RevOps
- Plan field marketing and conference presence at regional and national events
- Back statewide RFP bids with positioning and tailored content
- Track pipeline created, acquisition cost and influenced revenue
- Recruit, develop and manage the marketing team as the company scales
Requirements
- Three to five or more years of B2B SaaS marketing with growing demand generation ownership
- History of marketing that delivers measurable revenue
- Hands-on experience with HubSpot or comparable CRM and automation tools
- Strong grasp of demand generation, ABM, content and product marketing
- Experience working with Sales and RevOps toward shared targets
- Analytical mindset with fluency in SaaS metrics and attribution
- Strong writing and the ability to explain a complex platform simply
- Working fluency with Claude or comparable AI tools
Qualifications
- Campaign experience with colleges, universities or government buyers
- Knowledge of education buying cycles, funding models and RFP procurement
- Building marketing at a fast-growing or bootstrapped SaaS firm
- Product marketing and competitive positioning background
- Support for a company through growth, fundraising or an exit
- Interest in leading a team
Core Skills
Benefits
- Competitive pay with meaningful upside
- Real budget and executive support
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this Director of Marketing position remote?
Yes. The posting lists the role as remote and full-time.
How much marketing experience is required?
Applicants should bring three to five years or more of software marketing work, with growing accountability for lead generation and pipeline.
Does the posting list a salary?
No. The posting refers only to competitive compensation with meaningful upside and does not give a salary figure.
Is higher education experience required?
No. Higher education or public sector work is listed as a bonus, not a requirement.
Sample Interview Questions
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