Remote opportunity at
Parsley HealthDirector of Marketing
Parsley Health seeks a full-time Director of Marketing to lead the complete growth engine and acquire new members efficiently. This remote position has a preference for…
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About This Role
Parsley Health seeks a full-time Director of Marketing to lead the complete growth engine and acquire new members efficiently. This remote position has a preference for candidates located in the Eastern or Central time zones as well as the NYC metro area. Parsley Health operates as a virtual medical practice offering root-cause, whole-person primary care supported by board-certified clinicians, health coaches, advanced testing, and a centralized care platform. Reporting directly…
Job Description
Parsley Health seeks a full-time Director of Marketing to lead the complete growth engine and acquire new members efficiently. This remote position has a preference for candidates located in the Eastern or Central time zones as well as the NYC metro area. Parsley Health operates as a virtual medical practice offering root-cause, whole-person primary care supported by board-certified clinicians, health coaches, advanced testing, and a centralized care platform.
Reporting directly to the SVP of Marketing, this high-visibility individual will manage current acquisition channels and ensure brand investments positively impact conversion rates, customer acquisition costs, and lifetime value. The position suits a growth marketer who can function as both a strategist and an operator on a lean team, working alongside internal specialists, contractors, and external agencies.
Key duties involve directing paid media, search engine optimization, lifecycle marketing, and affiliate programs while overseeing budgets and payback targets. Additional responsibilities include partnering on the membership join flow with the Growth Product Manager, collaborating with the Brand Manager and public relations agencies on demand generation, and maintaining the marketing plan and weekly funnel reporting.
Responsibilities
- Manage paid media, SEO, lifecycle marketing, and affiliate channels to achieve CAC and payback targets
- Partner with the Growth Product Manager on site conversion and the membership join flow
- Collaborate with the Brand Manager and PR agency to build brand trust and demand
- Maintain the marketing plan, budget, and channel-specific forecasts
- Report weekly on funnel performance and execute strategic budget reallocations
- Lead a team of in-house specialists, contractors, and external agencies
Requirements
- Bring 8 or more years of experience in growth marketing
- Possess at least 3 years of experience leading a multi-channel team within a direct-to-consumer, subscription, or consumer health company
- Demonstrate hands-on ownership of paid media budgets and agency management
- Show direct experience scaling affiliate, SEO, or lifecycle and CRM channels
- Display a track record of using brand, content, or PR to drive growth metrics
- Exhibit strong data fluency, including the use of AI tools for campaigns and analytics
Qualifications
- Experience in healthcare, wellness, or telehealth industries
- Background in marketing insurance-covered services
- Experience partnering with a sales team on lead-to-purchase conversion
Core Skills
Benefits
- Starting salary ranging from $160,000 to $190,000 based on skills and experience
- Equity stake for all employees based on role level
- 401(k) program with employer matching
- Complimentary Parsley Health Complete Care membership
- Subsidized medical, dental, and vision insurance options
- Generous flexible time off plan
- Annual professional development stipend
- Annual wellness stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the role is remote with a preference for candidates in the Eastern or Central time zones and the NYC metro area. The company also offers hybrid opportunities with time on-site at the NYC headquarters.
What is the salary for the Director of Marketing?
The starting salary ranges from $160,000 to $190,000, determined by skills, experience, scope, and internal equity.
What level of experience is required?
Applicants must have 8 or more years in growth marketing, including at least 3 years leading a multi-channel team at a DTC, subscription, or consumer health company.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.