Remote opportunity at
Parsley HealthDirector of Marketing
Parsley Health seeks a Director of Marketing to lead its complete growth engine and drive efficient member acquisition. Operating as a high-visibility leadership position reporting to…
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About This Role
Parsley Health seeks a Director of Marketing to lead its complete growth engine and drive efficient member acquisition. Operating as a high-visibility leadership position reporting to the SVP of Marketing, this role directs current acquisition channels while ensuring brand investments positively impact customer acquisition cost, customer lifetime value, and conversion rates. The position is remote within the United States, with a preference for candidates located in the Eastern or Central…
Job Description
Parsley Health seeks a Director of Marketing to lead its complete growth engine and drive efficient member acquisition. Operating as a high-visibility leadership position reporting to the SVP of Marketing, this role directs current acquisition channels while ensuring brand investments positively impact customer acquisition cost, customer lifetime value, and conversion rates. The position is remote within the United States, with a preference for candidates located in the Eastern or Central time zones or the New York City metropolitan area.
Parsley Health operates as a virtual medical practice focusing on root-cause, whole-person medicine, providing members with advanced testing, health coaches, board-certified clinicians, and a connected care platform. The selected candidate will manage internal specialists, contractors, and agencies to oversee paid media, search engine optimization, lifecycle marketing, and affiliate programs, while partnering on conversion rate optimization and brand storytelling.
Responsibilities
- Manage paid media, search engine optimization, lifecycle marketing, and affiliate channels
- Oversee strategy, budget allocation, testing priorities, and agency performance against payback and customer acquisition cost targets
- Collaborate with the Growth Product Manager on join-flow and site conversion testing roadmaps
- Partner with the Brand Manager and public relations agency on brand strategy, content, and earned media
- Maintain the marketing plan, budget, and channel forecasts while reporting weekly on funnel metrics and performance
Requirements
- Bring eight or more years of experience in growth marketing
- Possess at least three years of experience leading a multi-channel team in consumer health, subscription, or direct-to-consumer sectors
- Demonstrate hands-on management of paid media budgets and external agencies
- Show direct experience in scaling search engine optimization, affiliate, or customer relationship management and lifecycle channels
- Exhibit data fluency, including utilizing artificial intelligence tools for analytics and campaigns
Qualifications
- Prior experience working in healthcare, wellness, or telehealth industries
- Experience marketing insurance-covered services
- Experience partnering with sales teams on lead-to-purchase conversion
Core Skills
Benefits
- Starting salary between $160,000 and $190,000 based on experience and skills
- Equity stake for all employees dependent on role level
- 401(k) program with employer matching
- Hybrid opportunity offering remote work alongside time on site at the New York City headquarters
- Complimentary Parsley Health Complete Care membership
- Subsidized medical, dental, and vision insurance plan choices
- Flexible time off plan
- Annual professional development stipend
- Annual wellness stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote policy for the Director of Marketing role?
The position is remote within the United States, with a preference for applicants based in the Eastern or Central time zones or the New York City metro area.
What is the salary range for this position?
The starting salary ranges from $160,000 to $190,000, determined by skills, scope, experience level, and internal equity.
What experience is required to apply?
Candidates must have eight or more years in growth marketing, including at least three years leading a multi-channel team at a direct-to-consumer, subscription, or consumer health company.
What benefits are included?
Benefits include equity, a 401(k) with matching, subsidized medical, dental, and vision plans, a complimentary Parsley Health Complete Care membership, flexible time off, and stipends for wellness and professional development.
Sample Interview Questions
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