Opportunity at
InMobiDirector – Product Marketing, DSP
This full-time, on-site Director of Product Marketing post is based in either San Mateo, California or New York City, with occasional travel to client, industry and…
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About This Role
This full-time, on-site Director of Product Marketing post is based in either San Mateo, California or New York City, with occasional travel to client, industry and partner events. The director decides how InMobi's DSP commerce products are positioned, messaged and launched, turning technical commerce, data and AI capabilities into a clear and believable account that buyers can trust. The director is the single owner of the DSP commerce narrative. Work…
Job Description
This full-time, on-site Director of Product Marketing post is based in either San Mateo, California or New York City, with occasional travel to client, industry and partner events. The director decides how InMobi's DSP commerce products are positioned, messaged and launched, turning technical commerce, data and AI capabilities into a clear and believable account that buyers can trust.
The director is the single owner of the DSP commerce narrative. Work starts from customer research into what buyers want, how budgets for commerce, performance and retail media actually flow, and where stated needs diverge from actual purchases. That evidence shapes ideal customer profiles, use-case priorities and key assumptions, and the director settles disputes when internal opinions conflict with market facts.
The remit also covers acquiring app users, winning them back and retargeting them, framed as inputs to commerce and lifecycle goals like conversion, repeat orders and lifetime value, not isolated performance tactics. Further work covers messaging for partner DSP integrations and measurement vendors, drafting PR and FAQ papers, building launch narratives and planning events that anchor a release. The director works with Product to choose what gets built, using customer evidence to rank the roadmap.
Applicants should bring go-to-market, platform or product marketing experience across ad tech and martech, plus commerce media and retail media. They need to make technical capabilities easy to grasp and convert them into positioning that speeds adoption. Familiarity with category narratives in fast-changing settings, experience running product-led and sales-led motions, and a record of developing product marketers all matter. The fixed base is between $206,500 and $275,000 USD for the California and New York offices, with variable pay and equity possible.
Responsibilities
- Act as the customer's voice for DSP commerce and app growth offerings
- Build ideal customer profiles, buyer personas and priority use cases
- Articulate what commerce means inside the DSP and how it differs from retail media networks and performance DSPs
- Own marketing strategy for app acquisition, re-engagement and retargeting
- Shape the story for partner DSP integrations and measurement vendors
- Produce PR and FAQ frameworks, positioning papers and launch plans
- Work with Product to set priorities based on market evidence
- Coach product marketers in a market-first way of working
Requirements
- Go-to-market, platform or product marketing background within ad tech, martech, commerce or retail media
- Skill translating complex technology into clear, differentiated market positioning
- Sound understanding of how buyers allocate commerce budgets, plus performance and retail media network economics
- History of defining categories, value propositions and product positioning
- Experience with both product-led and sales-led growth
- Leadership and stakeholder influence reaching senior executives
- Ability to work in fast-paced, unclear conditions
Core Skills
Benefits
- Base pay and an ESOP grant where eligible
- Health, dental and eye cover, with an HSA contribution from the employer
- Retirement plan with employer matching
- Paid time off, sick leave, leave for special occasions and company holidays
- Parental leave for both maternity and paternity
- Adjustable hours and a wellness allowance
- Free lunch at the office each day, pet insurance and an employee assistance programme
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job based?
The posting names San Mateo, California or New York City, and the listing is recorded in New York. Regular in-office presence is needed, with occasional travel.
What is the base salary?
The posting gives a fixed base between $206,500 and $275,000 USD for the California and New York offices, with variable pay possible.
What experience is needed?
The posting asks for go-to-market experience across ad tech and martech, plus commerce media and retail media, along with product-led and sales-led growth know-how.
Is the role full-time?
Yes. The listing is full-time and on-site.
Sample Interview Questions
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