Opportunity at
FleetioDirector, Product Marketing, GTM Strategy
Fleetio is seeking a Director of Product Marketing, GTM Strategy to establish and lead a brand-new commercialization function from the ground up. As a modern software…
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About This Role
Fleetio is seeking a Director of Product Marketing, GTM Strategy to establish and lead a brand-new commercialization function from the ground up. As a modern software platform, the company helps thousands of global organizations manage fleet operations and recently secured $450M in Series D funding in March 2025. In this highly strategic and hands-on capacity, you will connect Product, Marketing, Sales, Enablement, Customer Success, and Partnerships to commercialize innovations and…
Job Description
Fleetio is seeking a Director of Product Marketing, GTM Strategy to establish and lead a brand-new commercialization function from the ground up. As a modern software platform, the company helps thousands of global organizations manage fleet operations and recently secured $450M in Series D funding in March 2025. In this highly strategic and hands-on capacity, you will connect Product, Marketing, Sales, Enablement, Customer Success, and Partnerships to commercialize innovations and drive adoption, pipeline, and revenue.
This opportunity is ideal for a hands-on storyteller and operator who enjoys building systems rather than just producing assets. You will shape corporate messaging frameworks, develop repeatable sales plays, align cross-functional teams around product launches, and scale a high-performing team over time. The role requires partnering closely with executive leadership to translate complex features into clear business outcomes across strategic areas like Maintenance, AI, and Fleet Intelligence.
Responsibilities
- Design repeatable frameworks to bring new products to market consistently
- Collaborate with Product leadership to initiate commercialization early in the product lifecycle
- Own corporate messaging frameworks, customer value narratives, and the First Call Deck
- Build repeatable sales plays, talk tracks, discovery guides, and value-selling content with Sales Enablement
- Establish GTM planning rhythms connecting Product, Marketing, Sales, Customer Success, and Partnerships
- Hire, coach, and develop a high-performing commercialization team
Requirements
- Ten or more years of professional background in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS
- Proven track record of building commercialization, product marketing, or GTM programs from inception
- Deep expertise in positioning, messaging, value frameworks, and sales enablement
- Direct experience partnering with executive leadership, Product, Sales, Enablement, and Marketing
Qualifications
- Familiarity with Salesforce, Gong, Highspot, Notion, and AI productivity tools
- Experience creating repeatable GTM operating models and launch processes
Core Skills
Benefits
- Multiple health and dental coverage choices with full employee premium coverage and partial family coverage
- Vision insurance and incentive stock options
- Four percent matching on 401(k) contributions
- Four weeks of paid time off that increases after the second year
- Twelve company holidays plus two floating holidays
- Paid parental leave providing 16 weeks for birthing parents and 4 weeks for non-birthing parents
- Flexible Spending Account and Health Savings Account options
- Fully covered short-term disability and long-term disability insurance
- Quarterly wellbeing fund of $150 and business expense stipend of $125
- Community service funds and professional development funds
- Mac laptop and new hire equipment stipend
Frequently Asked Questions
What is the employment type for this role?
The position is full-time.
What is the location or remote work policy?
The posting states that the role is on-site and notes that the company has been remote working friendly since 2012, but a specific physical location is not stated.
What salary does Fleetio offer for this position?
The posting does not specify a salary.
How many years of experience are required?
Candidates must have 10 or more years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.