Remote opportunity at
Code for AmericaDirector, Product Marketing
Code for America seeks a Director, Product Marketing to lead go-to-market strategies across an entire product portfolio, managing everything from early-stage validation to mature offerings. This…
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About This Role
Code for America seeks a Director, Product Marketing to lead go-to-market strategies across an entire product portfolio, managing everything from early-stage validation to mature offerings. This remote position reports to the Sr. Director of Product Management and involves up to 10 percent travel. Code for America operates with a mission to demonstrate that technology can help government work effectively for everyone, combining nonprofit, technology, and government approaches to build impactful…
Job Description
Code for America seeks a Director, Product Marketing to lead go-to-market strategies across an entire product portfolio, managing everything from early-stage validation to mature offerings. This remote position reports to the Sr. Director of Product Management and involves up to 10 percent travel. Code for America operates with a mission to demonstrate that technology can help government work effectively for everyone, combining nonprofit, technology, and government approaches to build impactful community services.
In this role, the incumbent will establish product positioning for both government partners and end users, author accessible messaging, build comprehensive go-to-market plans, and coordinate product launches. The position also focuses on enabling frontline outreach teams, evaluating acquisition and demand-generation channels, and partnering closely with cross-functional departments including Product, Outreach, Program, and Marketing and Communications. The ideal candidate is a senior product marketer experienced in shaping functions from scratch, managing external contractors or agencies, translating complex strategies into measurable results, and operating within matrixed environments.
Responsibilities
- Establish positioning and messaging tailored to institutional partners and clients
- Create accessible, plain-language messaging for people interacting with complex systems
- Develop and own go-to-market plans covering target audiences, channels, sequencing, and messaging across a product's lifecycle
- Coordinate product launches to align readiness, distribution, and messaging schedules
- Compile case studies, usage data, and partner stories to illustrate reach and impact
- Construct toolkits and templates for frontline outreach teams and partners
- Design and execute messaging and channel experiments while analyzing engagement and conversion data
- Direct and evaluate contractor or specialist execution across paid, search, and SEO channels
- Collaborate across departments including Product, Outreach, Program, Philanthropy, and Data Science
Requirements
- At least 8 years of experience in product marketing or a closely related discipline with senior-level autonomous execution
- Experience managing direct reports, contractors, or agency teams
- Demonstrated history of developing go-to-market strategy, positioning, and messaging across a product lifecycle
- Proven ability to translate strategy into measurable shipped outcomes and prioritize go-to-market investments
- Experience writing or overseeing accessible, plain-language messaging for under-resourced communities or complex systems
- Working fluency in acquisition and demand-generation channels like paid, search, and SEO
- Skill in defining success metrics, running experiments, and utilizing data to guide strategy
- Strong writing abilities capable of adapting messaging for institutional partners and individual clients
Qualifications
- Background in nonprofits, government, healthcare, financial services, or other regulated consumer sectors with strict privacy and consent rules
- Familiarity with partner-tracking and CRM tools such as HubSpot and Airtable
- Spanish-language fluency or experience overseeing multilingual campaign materials
Core Skills
Benefits
- Holistic compensation and benefits package
- Provided laptop and a one-time remote environment setup payment of $700
- Cell phone and internet reimbursement of $50 per month
- Annual professional development stipend of $500 with rollover up to $1,000
- Retirement plan with a 100 percent employer match on the first 3 percent of contributions, plus an additional match for eligible service years
- Health insurance options with at least one zero-cost plan for employee-only coverage and minimum 80 percent coverage for dependents
- Open personal time off policy, at least 14 paid holidays, and an organization-wide year-end closure
- Paid sick time up to 96 hours annually
- 17 weeks of paid parental and family leave
- 3 weeks of paid sabbatical after 5 years of service
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote position. Employees must reside full-time within the United States with their main residence in the US.
What is the salary range for this role?
The annual salary target for this position ranges from $143,884 to $176,138.
What level of experience is required?
Candidates must have 8 or more years of experience in product marketing or a related function, including senior-level autonomous experience and background in managing direct reports or contractors.
Does the role require any travel?
Yes, the position requires travel no more than 10 percent of the time.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.