Remote opportunity at
PAXDirector, Retail Marketing
PAX, a globally recognized cannabis brand known for pure products and consumer well-being, is seeking a Director of Retail Marketing to lead its retail presence across…
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About This Role
PAX, a globally recognized cannabis brand known for pure products and consumer well-being, is seeking a Director of Retail Marketing to lead its retail presence across U.S. dispensaries and global wholesale channels. Reporting to the VP of Marketing, this full-time remote position involves shaping the retail marketing strategy, building scalable visual merchandising systems, and driving shopper programs that improve conversion and sales growth. This role suits a commercial and creative…
Job Description
PAX, a globally recognized cannabis brand known for pure products and consumer well-being, is seeking a Director of Retail Marketing to lead its retail presence across U.S. dispensaries and global wholesale channels. Reporting to the VP of Marketing, this full-time remote position involves shaping the retail marketing strategy, building scalable visual merchandising systems, and driving shopper programs that improve conversion and sales growth.
This role suits a commercial and creative leader with extensive experience in physical retail, visual merchandising, and trade marketing within consumer brands. The successful candidate will manage budgets, evaluate promotional performance, and lead a dedicated team while collaborating closely with Sales, Creative, Product Marketing, and external agency partners. Travel of approximately thirty percent, including occasional international trips, is required for the position.
Responsibilities
- Develop and execute the retail marketing strategy across U.S. dispensaries and global wholesale channels
- Design and implement channel and retailer segmentation strategies for varied merchandising and investment levels
- Collaborate with Sales leadership to accelerate sell-through, enhance door productivity, and strengthen accounts
- Manage retail marketing planning, budgets, resource allocation, and return on investment measurement
- Lead the visual merchandising strategy to maintain a consistent brand experience across different store formats
- Oversee the development and deployment of fixtures, displays, signage, and point-of-sale materials
- Design national retail promotional campaigns, product launches, and evergreen offers
- Establish promotional guardrails alongside Sales and Finance to balance profitability and growth
- Direct retail education, training, budtender engagement, and sales enablement initiatives
- Manage field marketing, brand ambassador programs, and cross-functional consumer retention campaigns
- Lead and mentor the retail marketing team and external partners while building a performance measurement framework
Requirements
- Ten or more years of progressive experience in retail, shopper, trade, or channel marketing with leadership responsibility
- Demonstrated expertise in visual merchandising and physical retail brand development
- Proven background creating shopper marketing and promotional programs that drive measurable sales growth
- Experience building retail education, advocacy, and sales enablement programs
- Background working with premium consumer brands featuring third-party retail distribution
- Strong analytical and financial acumen for budget management and promotional evaluation
- Ability to lead teams, agencies, and complex cross-functional initiatives in fast-paced environments
- Willingness to travel approximately thirty percent of the time, including occasional international travel
Core Skills
Benefits
- Competitive compensation including equity and bi-annual performance reviews
- Fully funded comprehensive medical, dental, and vision coverage
- 401K plan
- Generous paid time off policy
- Paid parental leave
- Monthly wellness reimbursement
- Cell phone reimbursement
- Employee Purchase Program for discounted PAX devices
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this job remote?
Yes, the source posting explicitly lists the location as remote within the U.S.
What is the salary range for the Director, Retail Marketing role?
The base salary range is USD 160,000 to 200,000 per year, plus equity, depending on experience and location.
How much travel is required?
The role requires approximately thirty percent travel, including occasional international travel.
What level of experience is required?
Candidates must have ten or more years of progressive experience in retail, shopper, trade, or channel marketing with significant leadership responsibility.
Sample Interview Questions
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