Remote opportunity at
GitLabDirector, Social Media
GitLab seeks a Director, Social Media to guide global social media strategy for its intelligent orchestration platform for DevSecOps. In this remote, full-time player-coach role within…
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About This Role
GitLab seeks a Director, Social Media to guide global social media strategy for its intelligent orchestration platform for DevSecOps. In this remote, full-time player-coach role within the marketing department, the individual will shape the company presence across multiple channels, manage budgets and tooling, and develop team members including two dotted-line reports. The position requires setting strategic direction while remaining hands-on to write, build, and ship content alongside the team. Responsibilities…
Job Description
GitLab seeks a Director, Social Media to guide global social media strategy for its intelligent orchestration platform for DevSecOps. In this remote, full-time player-coach role within the marketing department, the individual will shape the company presence across multiple channels, manage budgets and tooling, and develop team members including two dotted-line reports. The position requires setting strategic direction while remaining hands-on to write, build, and ship content alongside the team. Responsibilities include owning performance outcomes, leading organic and YouTube strategies, collaborating with growth marketing on paid social, and managing influencer and employee advocacy programs.
The role suits an experienced social media professional with a background in global brand strategy, video programming, and cross-functional leadership within distributed environments. GitLab operates with an all-remote, asynchronous work culture and expects all team members to incorporate artificial intelligence tools into their daily workflows. The successful candidate will work closely with executive stakeholders, communications, product, and talent acquisition teams to foster meaningful engagement with customers, developers, candidates, and industry audiences.
Responsibilities
- Lead global organic social media strategy, channel plans, and editorial priorities
- Own YouTube strategy end to end including channel architecture, programming, packaging, and subscriber growth
- Partner with growth marketing on paid social initiatives and messaging alignment
- Manage the social media budget, tooling stack, and agency or freelance partnerships
- Build processes supporting collaboration in an all-remote, asynchronous environment
- Develop a measurement framework for social KPIs, dashboards, and executive reporting
- Run creator, influencer, developer, and employee advocacy programs
- Support the social presence of executives and technical experts in partnership with communications
- Apply artificial intelligence tools throughout the social workflow
Requirements
- Have ten or more years of experience in social media
- Possess at least five years of experience leading social strategy for a global brand at the senior manager level or above
- Demonstrate hands-on experience growing LinkedIn and X as primary channels
- Show fluency with an enterprise social stack such as Sprout Social, Meltwater, and EveryoneSocial
Core Skills
Benefits
- Flexible paid time off
- Team member resource groups
- Equity compensation and employee stock purchase plan
- Growth and development fund
- Parental leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote, though hiring may have specific location-based eligibility guidelines.
What is the employment type?
This is a full-time position.
What salary does this role offer?
The base salary range for United States residents is $139,200 to $235,200 USD, determined by factors such as experience, location, and market data. Specific salaries for other regions are not specified in the posting.
What enterprise social tools does GitLab use?
GitLab uses Sprout Social, Meltwater, and EveryoneSocial as part of its enterprise social stack.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.