Remote opportunity at
LatticeEcosystem Marketing Lead
Lattice is hiring an Ecosystem Marketing Lead for a full-time, remote position within the United States. Lattice provides a people success platform featuring performance management, engagement…
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About This Role
Lattice is hiring an Ecosystem Marketing Lead for a full-time, remote position within the United States. Lattice provides a people success platform featuring performance management, engagement surveys, career planning, and goal tracking designed to help companies prioritize employee development and retention. Since its founding in 2016, the organization has served over 5,000 global customers, including prominent brands such as Gusto, Robinhood, and Loom. In this role, the successful candidate will…
Job Description
Lattice is hiring an Ecosystem Marketing Lead for a full-time, remote position within the United States. Lattice provides a people success platform featuring performance management, engagement surveys, career planning, and goal tracking designed to help companies prioritize employee development and retention. Since its founding in 2016, the organization has served over 5,000 global customers, including prominent brands such as Gusto, Robinhood, and Loom.
In this role, the successful candidate will direct how the organization leverages its integration and partner network to create commercial go-to-market advantages. Responsibilities center on expanding audience reach beyond traditional HR buyers to encompass functional leaders and managers through collaborations with work-tech platforms and AI tools like Anthropic, OpenAI, and Slack. The ideal professional brings a background in B2B SaaS alliances or partner marketing, possesses strong cross-functional collaboration skills, and can translate complex technical capabilities into compelling commercial narratives and repeatable joint marketing programs.
Responsibilities
- Manage partner-facing go-to-market strategy, positioning, messaging, and packaging for integrations and ecosystem partnerships
- Collaborate with Product and Integration teams to align platform capabilities with commercial go-to-market execution
- Design joint campaigns, launches, events, executive programs, content, and customer success stories alongside strategic partners
- Establish repeatable co-marketing, field activation, sales enablement, and account-based marketing motions
- Identify and prioritize strategic partners to drive credibility, pipeline generation, distribution, and category leadership
- Manage marketplace presence, partner launch schedules, and third-party channel distribution opportunities
- Represent the organization at virtual and in-person partner events to support commercial activation
- Educate partner networks on integration features, dependencies, and boundaries in coordination with Engineering, Product, and Product Marketing
- Define performance metrics and goals for partner marketing initiatives to guide future investment decisions
Requirements
- Minimum of five years of professional experience in ecosystem marketing, partner marketing, alliances, field marketing, or a related B2B SaaS go-to-market function
- Demonstrated history of building and executing joint go-to-market initiatives with technology partners, covering launches, sales activation, campaigns, and content
- Capability to convert technical platform features and integrations into commercial programs and customer success stories
- Experience collaborating cross-functionally with Engineering, Product, Product Marketing, Sales, and Field Marketing teams
- Track record of managing external and cross-functional stakeholder relationships while driving programs from ideation to completion
- Strong verbal and written communication abilities, including influencing stakeholders without direct authority
- Practical, metrics-driven approach to assessing program outcomes, partner value, and future investments
- Familiarity with representing the company in external settings and with senior partner leadership
Qualifications
- Background in artificial intelligence, HR technology, or adjacent work-tech ecosystems
Core Skills
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life, AD&D, and Disability Insurance
- Emergency Weather Support
- Wellness Apps
- Paid Parental Leave
- Paid Time off inclusive of holidays and sick time
- Commuter & Parking Accounts
- 401(k) retirement plan
- Financial Planning
- Learning & Development Budget
- Incentive stock options subject to plan terms
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote work policy for this role?
This is a remote position based in the United States.
What is the salary range for the Ecosystem Marketing Lead position?
The estimated annual cash salary ranges from USD 140,000 to 175,000, and the role is also eligible for incentive stock options.
How many years of experience are required?
Candidates must bring at least 5 years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
What benefits does Lattice provide for this job?
Offered benefits include medical, dental, vision, life, AD&D, and disability insurance, a 401(k) plan, paid parental leave, paid time off, wellness apps, financial planning, commuter and parking accounts, a learning and development budget, and emergency weather support.
Sample Interview Questions
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